Slow seasons can hit veterinary practices at any time of the year, some may experience a slow down in summer or even during the winter holiday season.
In today’s episode, I share with you 5 Practical Tips you should use when business starts to slow down in your veterinary practice.
The 5 things I would suggest doing are
1) Running Paid Ads
The absolute first thing I would suggest doing is to run paid ads for your veterinary practice. Running ads is the best thing to do to bring in new clients to your practice. You want to make sure you are targeting the right kinds of clients and the right kinds of demographics to come into your practice.
2) Building Marketing Systems
One thing beneficial about a slow down in your veterinary practice is that you and your staff have more time on your hands. with your extra time you can now build out important marketing systems to help your digital marketing run better all through the year. building these marketing systems while business is a little slower will make your life and job much easier during extremely busy times.
3)Training Staff and Improving Staff Skills
Training your staff with the knowledge of what specials and offers you are running and also training them on how to make phone sales will go a very long way in your practice
4) Stockpiling Content
Stockpile content that is appealing and interesting to your targeted audience. Provide solutions in your content to client pain points and struggles.
5) Brainstorm New Ideas
Think of a ton of ideas even if they are crazy or bad and then refine down to the best 10 ideas
Be sure to listen and let me know if you have any questions, comments or need help with anything!