Episode 209.5: Why Your Veterinary Practice Needs To Be On Tik Tok.

In today’s Inbetweenisode I share a new media medium you should consider using for your veterinary practice’s digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 209: How to Maximize Your Marketing With Evergreen Content & Offers.

In today’s episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week’s episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. […]

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Episode 208.5: How To Make Sure You Aren’t Losing Money On Your Google Ads.

In today’s inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren’t losing money on your google ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 208: How To Keep Your Marketing Costs Down

In today’s episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips […]

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Episode 207.5: How To Avoid Expensive Holiday Ads

In today’s inbetweenisode I cover how you can avoid having expensive ads during a holiday season. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 207: How To Track Conversions In Your Veterinary Practice

In today’s episode, I cover conversion tracking. How you can track conversions for your veterinary practice, what is the best way to track conversions, how to effectively know where your conversions are coming from, and more. Conversion tracking can be a pretty difficult task to understand exactly where all of your conversions are taking place […]

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Episode 206.5: Important Update From Google Ads For Paid Ads

In today’s inbetweenisode I share an important update from google ads for your paid ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 206: Does Your Veterinary Practice Need A Funnel?

In today’s episode, I am talking about using funnels in your veterinary practices digital marketing, I cover what is a funnel, do you need one for your practice, common misconceptions about funnels, and things you should consider before investing in creating a funnel. So what exactly is a marketing funnel? A funnel is a 3 […]

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Episode 205.5 Adapting Your Paid Ads For Heavy Competitor Seasons

In today’s inbetweenisode I share some tips to consider using this fall season when adapting to heavy competitor seasons your paid ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 205: Using Facebook Groups To Successfully Grow Your Veterinary Practice with Michael Shirley.

In today’s episode, I am joined by special guest Michael Shirley! We talk about how to use Facebook groups to create client retention and successfully to grow your veterinary practice. We go over how to use groups, blog content in groups, video content in groups, and how to get content to translate into getting clients […]

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Episode 204.5: Measuring Your Marketing More Effectively 

In today’s inbetweenisode I cover measuring your marketing more effectively  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 204: Why Analytics Are So Important In Your Marketing

In today’s episode, I go over the importance of tracking your veterinary practice’s analytics. I cover what you should be tracking, how you should be tracking it, how often you should be checking your analytics, and how they are going to help you grow your business. While analytics can be viewed as time consuming and […]

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Episode 203.5: What Makes You So Special?

In today’s inbetweenisode I share how you can communicate how your practice is unique and what helps your practice stand out Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 203: Exciting New Updates To Make Your Digital Marketing Better

In today’s episode, I cover some new and exciting updates that are coming to YouTube, Google Ads, Google My Business, and social platforms that you can use to help your practice’s digital marketing. Starting with YouTube, Google now offers a youtube form ad that lets you customize what your clients can request from you. I […]

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Episode 202.5: New Tool Available On Google Ads

In today’s inbetweenisode I share a cool new tool that is now available on Google Ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 202: How To Market Your Practice When Its Busier Than Ever!

n today’s episode, I talk about the importance of using digital marketing in your veterinary practice even when you’re super busy. Now you may be asking why do should I be marketing while I’m so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow […]

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Episode 201.5: How To Create Offers Based On Audiences

In today’s inbetweenisode I share how to create offers based on your audiences. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 201:Pricing Strategies To Increase Conversions At Your Veterinary Practice

In today’s episode, I go into the psychology around pricing for products, services, and offers. I share tips, tricks, and strategies you can use in your offers and ads to increase conversions at your veterinary practice. Now pricing and money can sometimes be a touchy subject to many people but typically in vet practices, the […]

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Episode 200.5: Running Paid Ads On Undervalued Platforms Like Youtube & Tik Tok.

In Todays Inbetweenisode I talk about running paid ads on undervalued platforms like Youtube and Tik Tok for your veterinary practice. Be sure to listen and let me know if you have any questions, comments, or need help with anything! 

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Episode 200: Podcast Update & 3 Things Your Practice Can Do To Grow In Uncertain Times

Today’s podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing.  In today’s episode, I share what the future of the veterinary marketing podcast is going to look like and […]

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Episode 199.5: Driving The Right Clients Into Your Practice

In today’s inbetweenisode I share how you can drive the right type of clients into your veterinary practice. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 199: The Simple Yet Effective Marketing Funnel Strategy To Grow Your Veterinary Practice

With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It’s important to make sure they are effectively built out. In Today’s episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A […]

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Episode 198.5: The Importance Of Metrics In Your Marketing.

In Todays Inbetweenisode I share the importance of metrics, tracking, and analytics in your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 198: How To Create Content and Offers To Help Your Practice

In today’s episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being […]

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Episode 197.5: How To Stand Out In Your Marketing

In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 197: 4 Tips To Improve Your Adwords Experience

Whether you are currently using Google AdWords or thinking of using Adwords for your practice’s digital marketing its always good to keep your Adwords running the absolute best they can. In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more […]

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Episode 196.5: Using Education To Sell To Your Clients

In today’s Inbetweenisode I talk about using education to sell to your clients  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 196: How Social Selling Can Help Your Practice Grow.

In today’s episode as we continue to be in the middle of the COVID-19 crisis I share how to sell while increasing your top of funnel awareness and increase demand for your products or services without coming off as your selling in your practice. Now is the perfect time to start focusing on social selling, […]

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Episode 195.5: How To Be Proactive With Your Marketing In Slow Times

In today’s Inbetweenisode I share how you can be proactive with your veterinary practices digital marketing in this time with the coronavirus pandemic or any slow time. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 195:How to Keep Your Practice Busy At Any Time

As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy? In today’s episode, I talk about ways you can use right now to keep your veterinary practice busy even when it’s slow. The best thing to do […]

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Episode 194.5: Improving Your Social Media Engagement With One Simple Trick

In today’s Inbetweenisode I share a small trick to use to help with your social media engagement. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 194: Social Media Marketing For Your Practice With Cheyanne Flerx

Special guest Cheyanne Flerx joins us on the podcast today to talk about all things social media marketing for veterinary practices. This episode is filled with awesome actionable information you can use in your veterinary practice. We talk about social media marketing, creating marketing plans, and creating content plans for the marketing of your practice. […]

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Episode 193.5: New Updates Coming To Google Chrome Browsers

In Todays Inbetweenisode I talk about a new change coming to google chrome browsers and what that could mean for your marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 193: How To Drive Clients Into Your Practice With Marketing.

In today’s episode, I share if I owned a veterinary practice how and what I would do to drive clients into your practice with marketing. 1) Starting with the most important part of digital marketing you want to make sure that you have a solid website in place before starting to market your veterinary practice. […]

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Episode 192.5: A Simple Mind Shift To Help You Perform Better In Google Ads

In today’s inbetweenisode, I share a simple mind shift to make your Google ads perform better. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 192: Should You Create A Facebook Group For Your Practice?

In today’s episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email […]

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Episode 191.5: How To Make Sure Your Marketing Is Effective

In today’s inbetweenisode, I share one simple question to ask that can help improve your marketing and make it more effective. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 191: Improve Your Marketing With 10 Simple Questions

In today’s episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving […]

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Episode 190.5: New Facebook Pixel Feature!

In today’s inbetweenisode, I talk about a new update to the Facebook pixel tool Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 190: 5 Ways To Make Your Marketing Less Time Consuming

With the world getting busier day by day it’s hard to find time to get everything you want or need to get done actually get done. In today’s episode, I share with you 5 simple and easy to implement ways you can save time with your marketing and best of all each tip doesn’t cost […]

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Episode 189.5: The 3 Types Of Searches In Digital Marketing You Should Know.

In today’s inbetweenisode, I go over the 3 types of searches you should know about specifically for google ad words purposes. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 189: How To Use Discounts Without Bankrupting Your Practice

Discounting can be a tricky slippery slope to go down sometimes, but you can keep your practice from falling into the discounting trap with a few tactical tips. In today’s episode, I share 5 simple and tactical tricks and tips you can use to use discounting in your practice without going bankrupt. Everyone in the […]

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Episode 188.5: One Simple Mindset Shift To Improve Your Content Creation

In today’s inbetweenisode, I share some encouragement to keep producing and creating amazing content. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 188: How To Start Using Text Message Marketing For Your Veterinary Practice

In Todays Episode I share how to incorporate text message marketing into your veterinary practice. Using text messaging marketing provides so much potential to your practice however it is very underused in the veterinary industry. Adding text message marketing into your marketing for your veterinary practice is a great way to increase communication with your […]

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Episode 187.5: How To Improve The Quality Of Your Content

In today’s inbetweenisode, I share an amazing website that can help you improve the quality of your content. Envato elements has pretty much any kind of digital assets you could need to improve your content quality. From fonts, powerpoint templates, adobe templates (Photoshop and premier), stock photos, stock videos, and graphic templates. Be sure to […]

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Episode 187: 5 Important Tips For Your Marketing In 2020

Happy New Year! 2020 is quickly approaching us and as we close out this decade we are going to take a look at some very important tips you can add to your digital marketing in the new decade.  In today’s episode, I share 5 important tips for your marketing in 2020 and beyond! As we […]

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Episode 186.5: 4 Match Targeting Options In Facebook Ads

In today’s inbetweenisode, I talk about Facebook’s newly added targeting options. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 186: Digital Marketing For Veterinarians With Mariona Escala

On Todays Episode we have a special international guest! Digital marketing expert for veterinarians Mariona Escala and I talk about how she got started in digital marketing, what she sees veterinary practices doing well, and what she feels veterinary practices need to work on in their digital marketing.  Mariona first got started in the veterinary […]

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Episode 185.5: A Simple Tip For Saving Your Ad Spend

In Todays inbetweenisode, I share a super simple tip that you can use to save your ad spend  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 185: What To Do When You’re The Practice Marketing Person? Part 4

Today is the end of our What to do when you’re the practice marketing person 4 part series. We have gone over all the essential items and tips to get you started on marketing! In our first week, we went over the top 3 most important first steps to have squared away before beginning and […]

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Episode 184.5: Gathering Better Data In Your Digital Marketing

In Todays Inbetweenisdoe I cover how you can gather better data in your practices digital marketing.  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 184:WHAT TO DO WHEN YOU’RE THE PRACTICE MARKETING PERSON? PART 3

Its week 3 of the What to do when you’re the practice marketing person 4 part series! For the last 2 weeks, we have covered the general overview of the 3 most important steps to have figured out at the beginning. We then took a deep dive into what inventory you should take of your […]

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Episode 183.5: 2 Important Questions To Improve Your Marketing

In Todays Inbetweenisode I talk about 2 very important questions you should ask yourself to help improve your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 183: What To Do When You’re The Practice Marketing Person? Part 2

Last week on the podcast we started the 4 week series of what to do when you’re in charge of marketing and we covered the three most essential first steps ( Taking inventory, Planning, and Executing) you need in marketing and covered them in general terms. In Todays Episode we are going take a deeper […]

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Episode 182.5: The Importance Of Having A Marketing Plan In Place

In today’s Inbetweenisode I cover the importance of having a marketing plan in place. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 182: What To Do When You’re The Practice Marketing Person

So you are now in charge of the digital marketing in your veterinary practice, but you may be asking yourself what next? For the next 4 weeks, I’ll be covering what to do when you are in charge of marketing. Also, the next steps to take to become a great digital marketer for your practice. […]

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Episode 181.5:Understanding PainKillers And Vitamins In Marketing

In Todays inbetweenisode, I share what painkillers and vitamins have in common with marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 181: 5 Practical Tips You Can Use To Combat A Slow Down In Your Practice

Slow seasons can hit veterinary practices at any time of the year, some may experience a slow down in summer or even during the winter holiday season.  In today’s episode, I share with you 5 Practical Tips you should use when business starts to slow down in your veterinary practice. The 5 things I would […]

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Episode 180.5: Major New Feature Available On Facebook

In Todays Inbetweenisode I share a major new feature I found in Facebook business manager! Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 180: Making Your Practices Ads More Effective While Keeping Ad Cost Down.

In Todays Podcast Episode I talk about how to drive your ad cost down and how to ultimately make your veterinary practices marketing and ads more effective. As we are starting to go into the holiday season here we are starting to see seasonal and competition changes coming up, making keeping your ads cost down […]

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Episode 179.5: How To Turn Your Followers Into Clients.

In today’s inbetweenisode I share a quick tip on how you can turn your social following into clients for the holidays. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode :179 Could Facebook Ads New Updates Change Your Marketing?

If you have been Facebook Ads manager for some time you probably have seen that ads manager looks different lately. In today’s episode, I talk about the newest updates to facebook ads and what exactly is conversion budget optimization? I also talk about a lot of the new automation tools now available and who and […]

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Episode 178.5: New Features Available For Your Paid Ads In Facebook.

In Todays Inbetweenisode I cover some new features available for your paid ads in facebook.

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Episode 178: How Using Micro Targeting In Your Marketing Can Help With Expense

As we are starting to gear up for the upcoming holiday season we can count on a few things. the weather is getting colder, appointments start slowing down, and ad cost is going up! In today’s episode, I talk about how to use micro-targeting in your practice’s marketing to help with your ad expense. Micro-targeting […]

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Episode 177.5: How To Easily Simplify Your Traffic Tracking And Measuring.

In today’s inbetweenisode I share an awesome tip that will help you easily simplify your tracking and measuring on your traffic. I also talk about my upcoming free webinar! To find out more go to veterinarymarketingpodcast.com/webinar

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Episode 177: 5 Facebook Marketing Strategies That Are Recipes For Success!

Using Facebook ads in your practices digital marketing you want to have your ads perform as best as they can. In Todays Episode I talk about the 5 different Facebook marketing strategies you can use in your veterinary practice digital marketing. These strategies are a recipe for success and great to use for both Facebook […]

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Episode 176.5: Are Sending Enough Emails In Your Email Marketing?

In Todays Inbetweenisode I talk about email marketing and what is the best amount of emails to send and if you are sending your email lists too many or not enough.

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Episode 176: Using Laser Targeted Segmented Lists To Increase Revenue and Conversion In Your Practice

In Todays Episode I cover how to use ultra segmented targeted list inside your veterinary practice to help grow your business through very pinpointed targeted marketing. I also talk about how using these segmented lists can actually be very helpful to increase conversion and in turn, increase your revenue in your veterinary practice. Keeping track […]

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Episode 175.5: 2 Tips On How To Have Your Marketing Perform Effectively All Year Long

In Todays Inbetweenisode I share with you how you can prepare for the upcoming holiday and election seasons in your paid advertising 

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Episode 175: How To Choose & Identify Offers That Your Customers Will Actually Want.

If you are doing content creation by yourself in your practices digital marketing you probably aren’t sure what exactly you should be promoting or marketing to your clients to get them into your practice. In today’s episode, I talk about how to really identify the aspects of your business and which offers you should be […]

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Episode 174.5: Is Google Reps Advise Actually Helping Improve Your Ad Words Marketing?

In today’s inbetweenisode I talk about if Google reps advise is actually beneficial to your Google Ads marketing. And I also share some of my personal experiences with google reps.

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Episode 174: The Importance Of Storytelling In Your Video Marketing With Brynn Zittle

Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today’s podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her […]

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Episode 173.5: How Taking Notes On Your Ads And Content Can Drastically Improve Your Digital Marketing

In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.

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Episode 173: 3 Crucial Paid Ads Campaign Elements You Need to Have Squared Away Before You Start Running Ads

Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know. In today’s episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere […]

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Episode 172.5: How Google Ads Removing 1 Metric Could Change Your Marketing

In today’s inbetweenisode I talk about one of google ad words metric that is going away in the newest update.

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Episode 172: Things That Could Be Affecting Your Marketing Today and How Digital Marketing Could Look Like In The Future

In today’s episode, we are taking a look at the current state of digital marketing, what could possibly happen in the future to digital marketing, what that means for your veterinary practices digital marketing and how to set yourself up to be prepared for possible future changes in digital marketing. Digital marketing is becoming increasingly […]

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Episode 171.5: Are You Using Googles 3 Key Products In Your Marketing?

In today’s Inbetweenisode I cover using Googles 3 key products in your veterinary practices digital marketing.

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Episode 171: 8 Tips To Attract Attention And Make Your Marketing More Effective

In Today’s episode, I share a few tricks to use to get your veterinary practices digital marketing more attention and help your digital marketing stand out to your audiences. I will also be sharing with you how you can get your content and offers more attention because let’s be honest, your offers and content can […]

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Episode 170.5: An Important Update To Google Ads

In todays inbetweenisode I talk about Googles latest update to Google ad words and what that means for your digital marketing.

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Episode 170: How Much Should You Know About Digital Marketing?

Have you ever been overwhelmed with your veterinary practice’s digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know […]

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Episode 169.5: Making Your Practice’s Marketing Successful

In today’s inbetweenisode, I share how to make your veterinary practices marketing successful

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Episode 169: Using Email Marketing To Grow Your Practice

Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions.  In today’s episode, I cover using email marketing to grow your veterinary practice. I also share how to attract […]

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Episode 168.5: Audience Sizes For Your Campaigns

In Todays Inbetweenisode I am talking about audience sizes for your campaigns

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Episode 168: 5 Tips To Dramatically Improve Your Marketing

It’s crazy to think that the Veterinary Marketing Podcast is now 5 years old! I want to say thank you to every single listener out there, honestly, thank you so much. So to celebrate on today’s episode I am sharing 5 things you need to do to dramatically improve your marketing. 1) Set up Your […]

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Episode 167.5 The Difference Between Brand And Brand Equity

In Todays inbetweenisode i cover the main differences between brands and brand equity

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Episode 167: How To Get The Most Out Of Your Marketing With Sandra Byron From Digital Vet Marketing

Today on the podcast we have another very special guest that is going to share with us some wonderful tips, tricks and ways to help veterinary digital marketers really get the most out of their marketing. As well as some of the current trends that are happing in digital marketing, what she thinks is important […]

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Episode 166.5: Setting Expectation Based On Results and Traffic

On today’s Inbetweenisode I talk about how to set expectation based on results and traffic. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 166: Loyalty In Your Veterinary Practice With Brian MaCrae

Would you love to be able to turn first-time clients into lifetime clients? Loyalty in your veterinary practice is one of the most important things you should focus on in your practice. In today’s episode, I am talking with Brian MaCrae from Rethink Veterinary Solutions about the importance of loyalty in our veterinary practice and […]

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Episode 165.5: How To Make Your Stories More Effective

On Today’s inbetweenisode I share a quick tactic you can use to make your stories on Instagram more effective with one quick trick!

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Episode 165: How To Maximize Your Content Creation

Do you struggle with content creation or your content marketing? Figuring out when and what to post can be difficult and time consuming but it doesn’t have to be. In Todays Episode I talk about how you can maximize your content creation, create effective content, and how to repost your content for your digital marketing […]

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Episode 164.5 Content Creation Quality vs Quantity For Your Veterinary Practice

In Todays inbetweenisode I talk about whether you should be focusing on the quality of your content or the quantity you put out.

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Episode 164: How To Generate Clients In Your Practice With Offers

 Getting new clients into your practice and converting into loyal clients is your ultimate goal in growing your veterinary practice. If you want to drive clients into your practice for specific treatments, limited time specials, or even products offers are what are going to drive them in.  In today’s episode, I give you some tips on how […]

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Episode 163.5: The Importance Of Using Social Platforms

On Todays inbetweenisode, I share the importance of actually using and engaging on social platforms.

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Episode 163: The 3 Biggest Problems Veterinary Digital Marketers Face.

In Todays Podcast episode I share with you what are the 3 most common problems I see veterinary digital marketers face and how to overcome them. I’ll cover how to measure ROI, how to measure the effectiveness of your marketing, and how to overcome difficulties with content creation. Many veterinary practice marketers will tell me […]

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Episode 162.5 How To Repost Content Using A Simple Tool

In Today’s Inbetweenisodes i cover a cool tool to use to repost content called snipp.ly

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Episode 162: Streamlining Marketing Tips For The Time Crunched Veterinary Digital Marketer

Do you ever wish there were more hours in the day or days in the week? I get it! you’re a busy professional in your veterinary practice that is crunched for time. In this week’s podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what […]

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Episode 161.5: How to Access Instagram’s Swipe Up Feature Under 10 Thousand Followers

In Today’s Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don’t have over 10,000 followers!

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Episode 161: Instagram Marketing For Your Veterinary Practice Part 2

Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram. Today we will be covering everything Instagram […]

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Episode 160.5: How To Avoid Using Banned Hashtags On Instagram

In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts. Be sure to listen and let me know if you have any questions, comments or need […]

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Episode 160: Instagram Marketing For Your Veterinary Practice

Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently. In today’s episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 […]

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Episode 159.5 2 Super Useful Tips For Your Google Ad Words Ads

In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 159: 30 Day Veterinary Practice Marketing Challenge Part 4

We have come to the end of our 30-day marketing challenge!  In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have […]

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Episode 158.5 Adding Transcriptions On Your Videos

In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 158: 30 Day Veterinary Practice Marketing Challenge Part 3

It’s week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid […]

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Episode 157.5 Getting The Most Out Of Google Ad Words For Your Marketing

In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice’s marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 157: 30 Day Veterinary Practice Marketing Challenge Part 2

Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our […]

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Episode:156.5 Future Changes Coming To Facebook

In Todays Inbetweenisode I share some future changes coming to Facebook. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 156: 30 Day Veterinary Practice Marketing Challenge Part 1

Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success […]

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Episode 155.5 Messenger Marketing In Your Practice

In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or Instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat

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Episode 155: Building A Social Media Strategy

In today’s episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time. It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any […]

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Episode 154.5 Sequencing Paid Ads

In Todays Inbetweenisode I cover the sequencing of how you approach paid ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 154 How To Market Your Practice Or Personal Brand For The Purpose Of Hiring with Jesse Thomason

Hiring is a very hot topic in the veterinary industry. A lot of veterinary practices are always looking for new vets or vet techs to hire some even for years and are facing trouble when it comes to hiring new talent for their veterinary practice. This week on the podcast we have a special guest […]

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Episode 153.5 Improving Your Copywriting Using A Before & After Grid

Sometimes copywriting can be difficult because you don’t know what to say or how to say it. In Todays Inbetweenisode I cover a simple trick to improve your copywriting. Use a before and after grid in your copywriting to take your before who is your client and their feelings, thoughts, and concerns and use your practice […]

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Episode 153: Vitus Vet’s Dr. Mark Olcott On Text Notifications, Push Notifications, And Post Cards In Your Marketing

Have you ever wondered how you should be following up with your clients or how often you should be following up and how you can retain your current clients at your practice? We cover some ways to help your practice run smoother with your follow ups and reminders Today on the podcast we have a […]

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Episode 152.5:Google Data Studio

In Todays Inbetweenisode I cover Google Data Studio. Google Data Studio is a tool you can use to compile reports and create dashboards of results and analytics all in one place and best of all its free!

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Episode 152: How Much Should Your Veterinary Practice’s Ad Budget Be?

If you have been listening to the podcast for a while you know I love paid ads! Paid advertising is something I believe every practice should be used for digital marketing. Paid ads are great because they are consistently scalable, are able to be turned on or off at any time, and measurable. Before you run any […]

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Episode 151.5: Using Multiple Platforms For Your Marketing

The crashes of both Instagram and Facebook recently really showed us how one day possibly these platforms could all of a sudden be gone!  In Todays Inbetweenisode I share why it’s important to be using more than just one platform in your marketing.

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Episode 151 Using Paid Advertising In Your Practice Feat. Adam Greenbaum From Whiskercloud

Is your veterinary practice running paid ads? Paid advertising is a great way to increase traffic to both your websites and your physical practice.  In Todays Episode we are joined with Adam Greenbaum from Whiskercloud!  Adam and I share some of our thoughts on paid advertising and why it’s so beneficial to have for your practice’s marketing. […]

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Epiosde 150.5 Increasing Youtube Subscribers

In Todays Inbetweenisode I share a helpful tip on how you can increase your subscriber amount on Youtube. Adding a small piece of code to the channel description can help grow your Youtube channel.

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Episode 150 USING VIDEO MARKETING IN YOUR VETERINARY PRACTICE PART 3

Building an audience on Youtube can be a challenging thing but its most definitely worth it. With these few steps, you can help your new youtube channel grow and build your audience and even have your videos start ranking. In the final installment of our 3 part video marketing series, it’s all about using Youtube in your […]

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Episode 149.5 Video Editing Softwares For Your Practice’s Videos

In Todays, In betweenisode, I share some video editing software suggestions that are great to use for your video marketing videos  Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! Adobe Premiere Pro is another awesome editing software For MAC users imovie is also another great option […]

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Episode 149: Using Video Marketing In Your Veterinary Practice Part 2

Which social media platform is your favorite to watch videos? Instagram, Facebook, or Youtube? In part 2 of the video marketing series, I cover using both Facebook and Instagram for video marketing  When using either just one of these platforms or both ask yourself these few questions to help better understand what type of video content […]

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Episode 148.5 Using Stories For Your Practice

In today’s in-betweenisode we cover using the stories feature of both Facebook and Instagram for your veterinary practice. Instagram and Facebook stories feature is a great tool to use on your practices social media as they can provide a behind the scenes look into your practice. Add engagement with clients by enabling the messaging option to be able […]

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Episode 148: Using Video Marketing In Your Veterinary Practice

Who doesn’t love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on. Video Marketing is becoming an increasingly popular […]

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VMP 147.5 Simplifying Your Practices Digital Marketing

Digital Marketing can be confusing to figure out sometimes with what to measure and when to measure it. In today’s in-betweenisode I share a helpful tip to help simplify your veterinary practices digital marketing. Ask yourself these 2 simple questions. What is your objective? and What Is your end goal. Taking your end goal and breaking it down […]

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Episode 147: 7 Important Questions To Help Clarify Your Marketing Messaging

In today’s episode, I go over 7  important questions to help make your marketing clearer. A common problem I often see in veterinary practices is that they will talk about their practice in a way that makes sense to them but really fails to show clients what the actual benefits of their practice are. These 7 questions will […]

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VMP 146.5 Diversifying Your Traffic Sources

What would you do if your social accounts got disabled? You need to think about this because it could happen! Don’t get relying on only one channel to drive your practice’s growth!

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Episode 146: 4 Google My Business Features To Help Your Practice Grow

Are you using Google My Business for veterinary practice? Today I go over Google My Business for the first time on the podcast and share with you 4 awesome new features Google My Business offers that can help your veterinary practice grow. Google My Business is a great tool to use in your practice’s marketing to get more […]

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VMP 145.5: Save Time & Hassle With This Simple Marketing Tip

In today’s in-betweenisode I cover naming conventions and why they are so helpful for your veterinary practice’s digital marketing.  We cover naming conventions for when you create content or posts. Creating posts that have a consistent naming convention allows you to automatically build retargeting audiences that are segmented. The whole purpose of creating content is so that […]

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Episode 145: How To Tell If Your Digital Marketing Is Successful And Ways To Improve It.

Is your marketing successful? A common problem I face when talking with other practices is that they often say marketing isn’t working for them. But the truth is that they just are not measuring their metrics correctly. Today’s episode I go over how to tell if your practices digital marketing is successful or not, and how to […]

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VMP 144.5: A Quick Tip To Help You Get More Out Of Your Ads

In today’s inbetweenisode we cover paid traffic for your veterinary practice and how to optimize your ads to get them to perform the best they can.  So often when I’m working with veterinary practices whether they’re using adwords express, Facebook ads or Instagram ads, one thing I consistent see them do is run automatic placements.  Automatic placements […]

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Episode 144: 3 Marketing Trends And Predictions To Help Your Prcatice Grow In 2019.

Happy New Year! With the new year here we can expect some changes in the digital marketing world and 2019 is going to be a great year for marketing for your veterinary practice. I go over the 3 marketing trends that will help the growth of your veterinary practice this year. I also share some predictions […]

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VMP 143.5: Use Standard Conversion Events To Get More Out Of Small Budgets

In today’s mini episode of the veterinary marketing podcast, we cover setting up standard conversions on Facebook to increase conversions. Standard conversion events are really simple to use and you benefit from Facebook’s algorithms to optimize your campaigns.  Smart “machine learning algorithms are becoming more and more useful in digital marketing, and because of this, it is important […]

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VMP 143: The Biggest Marketing Lessons I learned In 2018

2018 was a really crazy year for marketing! There was so much volatility, loss of engagement on platforms and crazy changes that took place.  In total, I managed just over 240,000 in ad spend on Facebook and just over 260,000 in ad spend on AdWords, and quite a bit of that being veterinary practice’s ad […]

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VMP 142: How To Make Ads Work For Your Veterinary Practice

Ads are difficult for a lot of veterinary practices, and it makes sense. Ad platforms can be confusing, and often when you’re working in a practice, you’re really close to the offers and content, so it can be hard to figure out the best ways to reach and target your clients or prospective clients. In […]

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VMP 141.5: Is It Time To Start Using Business Manager?

In this in-between episode, I cover why it is time to get started with business manager for your veterinary practice instead of normal ads manager. Business manager now helps you use custom audience tools that make your Facebook marketing more effective. For more on how to create and manage your Facebook Business Manager account go […]

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VMP 141: New Updates To Facebook & Instagram To Help You Grow Your Veterinary Practice

If you listened to episode 140, you might have gotten the feeling that I was a bit down on Facebook or Instagram. While I do think that it is BEYOND important to diversify your traffic streams and have different methods of generating clients online, Facebook and Instagram have been doing amazing work to update their […]

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VMP 140.5: How To Make Your Veterinary Practice’s Emails Work Better

In this week’s short episode I cover how to help veterinary practices get more out of your email marketing. In this short episode here’s what I suggest you think about before you send out that email:  What do you want the reader’s call to action be? What is the action you’re looking to compel the reader […]

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VMP 140: Why You Need To Be A Multi-Channel Marketer For Your Veterinary Practice

Social media is INSANELY important, I love it, but it isn’t the only way to get new clients. With the fast changing landscape of digital marketing, social media has become one of the easiest ways to generate new clients, but I see some really big changes coming to that. In today’s episode, we talk about […]

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VMP 139.5: A Quick Copy Writing Formula To Help Your Veterinary Practice’s Marketing

This is the first in-between episode where I give you a quick, easy and effective marketing tip to use to help market your veterinary practice. In this first episode, I cover a copywriting formula that can help you with your social media posts, emails or anywhere else that you’re trying to write persuasive copy to […]

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VMP 139: Dr. Joy Fuhrman On How To Use Your Practice Software To Grow Your Practice

There are only a few things that I know without a doubt are going on in your veterinary practice. First, you are almost certainly understaffed or at the very least, extremely busy. Time is at a premium and this makes it difficult to think about running marketing campaigns, setting up email autoresponders or get to […]

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VMP 138: How To Create Offers For Your Veterinary Practice

Success in your veterinary practice’s digital marketing comes down largely to one single skill. Can you create offers that your clients want and need, and can you drive your clients and prospective clients into your practice? If you’ve been having trouble trying to determine whether or not your veterinary practice’s marketing is getting ROI, it […]

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personal branding in the veterinary industry

VMP 137: Danielle Lambert on Building Personal and Business Brands

In today’s episode, we have an awesome guest, Danielle Lambert. We dive into how to build a personal and business brand in the veterinary industry and this episode is full of gold! If you have been hiding under a rock and don’t know Danielle yet, she is the Snout School founder, an international speaker, and […]

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VMP 136: Marketing Tools To Help You Scale The Unscalable

Most of the client communication tools these days are done by sending out mass messages. Email marketing, Facebook posts, Instagram posts, and on and on. These are great platforms for reaching clients at scale, but it is tough to create a message for everyone, by default you have to leave people out. The benefit of […]

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VMP 135: How To Turn Your Waiting Room Into A Marketing Opportunity

Your best clients and prospects are the ones who actually come into your practice right? I know, it is a really groundbreaking concept but it is true. We talk about how to attract new clients all the time on the podcast, but sometimes we forget to focus on working on in-practice marketing. In today’s episode, […]

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VMP 134: New Adwords Targeting & Audiences For Veterinary Practices

In today’s episode, we cover some often overlooked targeting options for Google Adwords. I also explain Youtube’s onsite director, where you can get a free 30-second commercial that is professionally made, Click Here For This. I’ve spoken tons about custom audiences and retargeting audiences on Facebook, but haven’t spoken much about Adwords. Many of the […]

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VMP 133: Chatbots 2.0, How To Use Conversation To Grow Your Veterinary Practice

Chatbots are back!!! Everyone stop what you’re doing and go to Manychat.com and authorize the app for your veterinary practice now! Seriously, go and do it, it is free to sign up. Earlier this year, Facebook froze the chatbots for new users, so unless you had already signed up for Manychat or a similar program you […]

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VMP 132: How To Distribute Your Podcast

In the previous two episodes of the podcast we talked about first if you should start a podcast for your veterinary practice and then we talked about the technical nuts and bolts how to start a podcast. In today’s episode, I talk about the best ways to get your podcast out there. Podcasts work great […]

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VMP 131:The Tools To Help Create A Podcast For Your Veterinary Practice

So you’ve decided that podcasting would help your veterinary practice, or maybe you haven’t, in that case, it is important you listen to part 1 of this podcasting series, you can listen here: Should You Start A Podcast For A Veterinary Practice. Once you figure out what your podcast is about and that you’re going to […]

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VMP 130: Should You Start A Podcast To Market Your Veterinary Practice?

Have you ever thought about starting a podcast? I’ve spoken to a lot of veterinarians who have said they’ve been thinking about starting one for a while, so I figured I’d help them out.  This episode is the first in a series on how to create a podcast for your veterinary practice. In this episode, […]

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VMP 129: How To Use Facebook For Your Veterinary Practice in 2018

Today’s episode is very important if you use Facebook for your veterinary practice’s marketing efforts. Back in January, the massive drop off in organic reach happened but that is only the beginning. There have been massive changes that have been happening in the paid ads department as well with Facebook. If you have been noticing […]

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VMP 128: How To Use Youtube to Grow Your Veterinary Practice

Youtube is a beast of a platform. It is the second largest search engine and nearly 5 billion videos get viewed… EVERY DAY.  Why is youtube so hard for veterinary practices to use tactfully then? If you’ve tried out youtube for your veterinary practice, you’ve probably felt some frustration, and in today’s episode, we talk […]

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VMP 127: Quick And Easy Tips To Improve Your Veterinary Practice’s Adwords Results

Adwords are a no-brainer for nearly every veterinary practice. Your clients and potential clients are out there searching right now for veterinary services all you have to do is get your ads out there in front of the right target market. In fact, if you are slow or having trouble getting people in the door, […]

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VMP 126: How To Use Custom Audiences To Make Your Facebook Marketing Work Better

In today’s episode I cover custom audiences, one of the most important ad tools that you can use to grow your veterinary practice’s marketing work even better. In marketing you have really only 2 parts to put together, you have the offer/product/content and you have the audience. The audience is very important because it makes […]

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VMP 125: Stacee Santi Founder of Vet2Pet on How To Use A Mobile App To Grow Your Practice

Mobile marketing is becoming more important than ever because of changes that are happening to social media platforms, search engine algorithms and increasing ad prices. Today we have Dr. Stacee Santi from Vet2Pet on the podcast to discuss how she has designed an app to help increase client compliance in practice. It is a great […]

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VMP 124: Are You Doing Swiss Army Knife Marketing?

In today’s episode, I talk about something that I see happen all the time. A veterinary practice puts out a piece of content and they expect it to everything from getting likes, shares, and comments to also converting new potential clients who walk in the door. I wish I had some type of marketing that […]

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VMP 123: Does Digital Marketing Still Work For Your Veterinary Practice?

Today’s episode comes after Facebook’s January 11, 2018, business page algorithm update news. This is some really big news for all businesses who use Facebook to reach their customer base. I cover what I think this algorithm change means for veterinary practices and I cover why I think you shouldn’t completely panic. The bad news […]

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VMP 122: 5 Tips To More Successful Marketing For Your Veterinary Practice in 2018

Happy New Year everyone! 2018 is here, and this is going to be a great year for digital marketing, or at least it can be! Today we’re going to cover 5 tips that will help you to make this your veterinary practice’s best year yet! Since starting the podcast, it is amazing to see all […]

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