Episode 178: How Using Micro Targeting In Your Marketing Can Help With Expense

As we are starting to gear up for the upcoming holiday season we can count on a few things. the weather is getting colder, appointments start slowing down, and ad cost is going up! In today’s episode, I talk about how to use micro-targeting in your practice’s marketing to help with your ad expense. Micro-targeting […]

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Episode 177.5: How To Easily Simplify Your Traffic Tracking And Measuring.

In today’s inbetweenisode I share an awesome tip that will help you easily simplify your tracking and measuring on your traffic. I also talk about my upcoming free webinar! To find out more go to veterinarymarketingpodcast.com/webinar

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Episode 177: 5 Facebook Marketing Strategies That Are Recipes For Success!

Using Facebook ads in your practices digital marketing you want to have your ads perform as best as they can. In Todays Episode I talk about the 5 different Facebook marketing strategies you can use in your veterinary practice digital marketing. These strategies are a recipe for success and great to use for both Facebook […]

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Episode 176.5: Are Sending Enough Emails In Your Email Marketing?

In Todays Inbetweenisode I talk about email marketing and what is the best amount of emails to send and if you are sending your email lists too many or not enough.

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Episode 176: Using Laser Targeted Segmented Lists To Increase Revenue and Conversion In Your Practice

In Todays Episode I cover how to use ultra segmented targeted list inside your veterinary practice to help grow your business through very pinpointed targeted marketing. I also talk about how using these segmented lists can actually be very helpful to increase conversion and in turn, increase your revenue in your veterinary practice. Keeping track […]

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Episode 175.5: 2 Tips On How To Have Your Marketing Perform Effectively All Year Long

In Todays Inbetweenisode I share with you how you can prepare for the upcoming holiday and election seasons in your paid advertising 

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Episode 175: How To Choose & Identify Offers That Your Customers Will Actually Want.

If you are doing content creation by yourself in your practices digital marketing you probably aren’t sure what exactly you should be promoting or marketing to your clients to get them into your practice. In today’s episode, I talk about how to really identify the aspects of your business and which offers you should be […]

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Episode 174.5: Is Google Reps Advise Actually Helping Improve Your Ad Words Marketing?

In today’s inbetweenisode I talk about if Google reps advise is actually beneficial to your Google Ads marketing. And I also share some of my personal experiences with google reps.

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Episode 174: The Importance Of Storytelling In Your Video Marketing With Brynn Zittle

Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today’s podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her […]

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Episode 173.5: How Taking Notes On Your Ads And Content Can Drastically Improve Your Digital Marketing

In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.

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Episode 173: 3 Crucial Paid Ads Campaign Elements You Need to Have Squared Away Before You Start Running Ads

Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know. In today’s episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere […]

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Episode 172.5: How Google Ads Removing 1 Metric Could Change Your Marketing

In today’s inbetweenisode I talk about one of google ad words metric that is going away in the newest update.

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Episode 172: Things That Could Be Affecting Your Marketing Today and How Digital Marketing Could Look Like In The Future

In today’s episode, we are taking a look at the current state of digital marketing, what could possibly happen in the future to digital marketing, what that means for your veterinary practices digital marketing and how to set yourself up to be prepared for possible future changes in digital marketing. Digital marketing is becoming increasingly […]

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Episode 171.5: Are You Using Googles 3 Key Products In Your Marketing?

In today’s Inbetweenisode I cover using Googles 3 key products in your veterinary practices digital marketing.

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Episode 171: 8 Tips To Attract Attention And Make Your Marketing More Effective

In Today’s episode, I share a few tricks to use to get your veterinary practices digital marketing more attention and help your digital marketing stand out to your audiences. I will also be sharing with you how you can get your content and offers more attention because let’s be honest, your offers and content can […]

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Episode 170.5: An Important Update To Google Ads

In todays inbetweenisode I talk about Googles latest update to Google ad words and what that means for your digital marketing.

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Episode 170: How Much Should You Know About Digital Marketing?

Have you ever been overwhelmed with your veterinary practice’s digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know […]

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Episode 169.5: Making Your Practice’s Marketing Successful

In today’s inbetweenisode, I share how to make your veterinary practices marketing successful

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Episode 169: Using Email Marketing To Grow Your Practice

Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions.  In today’s episode, I cover using email marketing to grow your veterinary practice. I also share how to attract […]

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Episode 168.5: Audience Sizes For Your Campaigns

In Todays Inbetweenisode I am talking about audience sizes for your campaigns

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Episode 168: 5 Tips To Dramatically Improve Your Marketing

It’s crazy to think that the Veterinary Marketing Podcast is now 5 years old! I want to say thank you to every single listener out there, honestly, thank you so much. So to celebrate on today’s episode I am sharing 5 things you need to do to dramatically improve your marketing. 1) Set up Your […]

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Episode 167.5 The Difference Between Brand And Brand Equity

In Todays inbetweenisode i cover the main differences between brands and brand equity

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Episode 167: How To Get The Most Out Of Your Marketing With Sandra Byron From Digital Vet Marketing

Today on the podcast we have another very special guest that is going to share with us some wonderful tips, tricks and ways to help veterinary digital marketers really get the most out of their marketing. As well as some of the current trends that are happing in digital marketing, what she thinks is important […]

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Episode 166.5: Setting Expectation Based On Results and Traffic

On today’s Inbetweenisode I talk about how to set expectation based on results and traffic. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 166: Loyalty In Your Veterinary Practice With Brian MaCrae

Would you love to be able to turn first-time clients into lifetime clients? Loyalty in your veterinary practice is one of the most important things you should focus on in your practice. In today’s episode, I am talking with Brian MaCrae from Rethink Veterinary Solutions about the importance of loyalty in our veterinary practice and […]

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Episode 165.5: How To Make Your Stories More Effective

On Today’s inbetweenisode I share a quick tactic you can use to make your stories on Instagram more effective with one quick trick!

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Episode 165: How To Maximize Your Content Creation

Do you struggle with content creation or your content marketing? Figuring out when and what to post can be difficult and time consuming but it doesn’t have to be. In Todays Episode I talk about how you can maximize your content creation, create effective content, and how to repost your content for your digital marketing […]

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Episode 164.5 Content Creation Quality vs Quantity For Your Veterinary Practice

In Todays inbetweenisode I talk about whether you should be focusing on the quality of your content or the quantity you put out.

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Episode 164: How To Generate Clients In Your Practice With Offers

 Getting new clients into your practice and converting into loyal clients is your ultimate goal in growing your veterinary practice. If you want to drive clients into your practice for specific treatments, limited time specials, or even products offers are what are going to drive them in.  In today’s episode, I give you some tips on how […]

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Episode 163.5: The Importance Of Using Social Platforms

On Todays inbetweenisode, I share the importance of actually using and engaging on social platforms.

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Episode 163: The 3 Biggest Problems Veterinary Digital Marketers Face.

In Todays Podcast episode I share with you what are the 3 most common problems I see veterinary digital marketers face and how to overcome them. I’ll cover how to measure ROI, how to measure the effectiveness of your marketing, and how to overcome difficulties with content creation. Many veterinary practice marketers will tell me […]

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Episode 162.5 How To Repost Content Using A Simple Tool

In Today’s Inbetweenisodes i cover a cool tool to use to repost content called snipp.ly

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Episode 162: Streamlining Marketing Tips For The Time Crunched Veterinary Digital Marketer

Do you ever wish there were more hours in the day or days in the week? I get it! you’re a busy professional in your veterinary practice that is crunched for time. In this week’s podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what […]

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Episode 161.5: How to Access Instagram’s Swipe Up Feature Under 10 Thousand Followers

In Today’s Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don’t have over 10,000 followers!

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Episode 161: Instagram Marketing For Your Veterinary Practice Part 2

Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram. Today we will be covering everything Instagram […]

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Episode 160.5: How To Avoid Using Banned Hashtags On Instagram

In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts. Be sure to listen and let me know if you have any questions, comments or need […]

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Episode 160: Instagram Marketing For Your Veterinary Practice

Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently. In today’s episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 […]

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Episode 159.5 2 Super Useful Tips For Your Google Ad Words Ads

In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 159: 30 Day Veterinary Practice Marketing Challenge Part 4

We have come to the end of our 30-day marketing challenge!  In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have […]

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Episode 158.5 Adding Transcriptions On Your Videos

In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 158: 30 Day Veterinary Practice Marketing Challenge Part 3

It’s week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid […]

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Episode 157.5 Getting The Most Out Of Google Ad Words For Your Marketing

In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice’s marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 157: 30 Day Veterinary Practice Marketing Challenge Part 2

Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our […]

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Episode:156.5 Future Changes Coming To Facebook

In Todays Inbetweenisode I share some future changes coming to Facebook. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 156: 30 Day Veterinary Practice Marketing Challenge Part 1

Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success […]

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Episode 155.5 Messenger Marketing In Your Practice

In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or Instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat

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Episode 155: Building A Social Media Strategy

In today’s episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time. It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any […]

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Episode 154.5 Sequencing Paid Ads

In Todays Inbetweenisode I cover the sequencing of how you approach paid ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 154 How To Market Your Practice Or Personal Brand For The Purpose Of Hiring with Jesse Thomason

Hiring is a very hot topic in the veterinary industry. A lot of veterinary practices are always looking for new vets or vet techs to hire some even for years and are facing trouble when it comes to hiring new talent for their veterinary practice. This week on the podcast we have a special guest […]

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Episode 153.5 Improving Your Copywriting Using A Before & After Grid

Sometimes copywriting can be difficult because you don’t know what to say or how to say it. In Todays Inbetweenisode I cover a simple trick to improve your copywriting. Use a before and after grid in your copywriting to take your before who is your client and their feelings, thoughts, and concerns and use your practice […]

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Episode 153: Vitus Vet’s Dr. Mark Olcott On Text Notifications, Push Notifications, And Post Cards In Your Marketing

Have you ever wondered how you should be following up with your clients or how often you should be following up and how you can retain your current clients at your practice? We cover some ways to help your practice run smoother with your follow ups and reminders Today on the podcast we have a […]

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Episode 152.5:Google Data Studio

In Todays Inbetweenisode I cover Google Data Studio. Google Data Studio is a tool you can use to compile reports and create dashboards of results and analytics all in one place and best of all its free!

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Episode 152: How Much Should Your Veterinary Practice’s Ad Budget Be?

If you have been listening to the podcast for a while you know I love paid ads! Paid advertising is something I believe every practice should be used for digital marketing. Paid ads are great because they are consistently scalable, are able to be turned on or off at any time, and measurable. Before you run any […]

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Episode 151.5: Using Multiple Platforms For Your Marketing

The crashes of both Instagram and Facebook recently really showed us how one day possibly these platforms could all of a sudden be gone!  In Todays Inbetweenisode I share why it’s important to be using more than just one platform in your marketing.

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Episode 151 Using Paid Advertising In Your Practice Feat. Adam Greenbaum From Whiskercloud

Is your veterinary practice running paid ads? Paid advertising is a great way to increase traffic to both your websites and your physical practice.  In Todays Episode we are joined with Adam Greenbaum from Whiskercloud!  Adam and I share some of our thoughts on paid advertising and why it’s so beneficial to have for your practice’s marketing. […]

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Epiosde 150.5 Increasing Youtube Subscribers

In Todays Inbetweenisode I share a helpful tip on how you can increase your subscriber amount on Youtube. Adding a small piece of code to the channel description can help grow your Youtube channel.

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Episode 150 USING VIDEO MARKETING IN YOUR VETERINARY PRACTICE PART 3

Building an audience on Youtube can be a challenging thing but its most definitely worth it. With these few steps, you can help your new youtube channel grow and build your audience and even have your videos start ranking. In the final installment of our 3 part video marketing series, it’s all about using Youtube in your […]

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Episode 149.5 Video Editing Softwares For Your Practice’s Videos

In Todays, In betweenisode, I share some video editing software suggestions that are great to use for your video marketing videos  Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! Adobe Premiere Pro is another awesome editing software For MAC users imovie is also another great option […]

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Episode 149: Using Video Marketing In Your Veterinary Practice Part 2

Which social media platform is your favorite to watch videos? Instagram, Facebook, or Youtube? In part 2 of the video marketing series, I cover using both Facebook and Instagram for video marketing  When using either just one of these platforms or both ask yourself these few questions to help better understand what type of video content […]

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Episode 148.5 Using Stories For Your Practice

In today’s in-betweenisode we cover using the stories feature of both Facebook and Instagram for your veterinary practice. Instagram and Facebook stories feature is a great tool to use on your practices social media as they can provide a behind the scenes look into your practice. Add engagement with clients by enabling the messaging option to be able […]

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Episode 148: Using Video Marketing In Your Veterinary Practice

Who doesn’t love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on. Video Marketing is becoming an increasingly popular […]

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VMP 147.5 Simplifying Your Practices Digital Marketing

Digital Marketing can be confusing to figure out sometimes with what to measure and when to measure it. In today’s in-betweenisode I share a helpful tip to help simplify your veterinary practices digital marketing. Ask yourself these 2 simple questions. What is your objective? and What Is your end goal. Taking your end goal and breaking it down […]

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Episode 147: 7 Important Questions To Help Clarify Your Marketing Messaging

In today’s episode, I go over 7  important questions to help make your marketing clearer. A common problem I often see in veterinary practices is that they will talk about their practice in a way that makes sense to them but really fails to show clients what the actual benefits of their practice are. These 7 questions will […]

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VMP 146.5 Diversifying Your Traffic Sources

What would you do if your social accounts got disabled? You need to think about this because it could happen! Don’t get relying on only one channel to drive your practice’s growth!

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Episode 146: 4 Google My Business Features To Help Your Practice Grow

Are you using Google My Business for veterinary practice? Today I go over Google My Business for the first time on the podcast and share with you 4 awesome new features Google My Business offers that can help your veterinary practice grow. Google My Business is a great tool to use in your practice’s marketing to get more […]

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VMP 145.5: Save Time & Hassle With This Simple Marketing Tip

In today’s in-betweenisode I cover naming conventions and why they are so helpful for your veterinary practice’s digital marketing.  We cover naming conventions for when you create content or posts. Creating posts that have a consistent naming convention allows you to automatically build retargeting audiences that are segmented. The whole purpose of creating content is so that […]

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Episode 145: How To Tell If Your Digital Marketing Is Successful And Ways To Improve It.

Is your marketing successful? A common problem I face when talking with other practices is that they often say marketing isn’t working for them. But the truth is that they just are not measuring their metrics correctly. Today’s episode I go over how to tell if your practices digital marketing is successful or not, and how to […]

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VMP 144.5: A Quick Tip To Help You Get More Out Of Your Ads

In today’s inbetweenisode we cover paid traffic for your veterinary practice and how to optimize your ads to get them to perform the best they can.  So often when I’m working with veterinary practices whether they’re using adwords express, Facebook ads or Instagram ads, one thing I consistent see them do is run automatic placements.  Automatic placements […]

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Episode 144: 3 Marketing Trends And Predictions To Help Your Prcatice Grow In 2019.

Happy New Year! With the new year here we can expect some changes in the digital marketing world and 2019 is going to be a great year for marketing for your veterinary practice. I go over the 3 marketing trends that will help the growth of your veterinary practice this year. I also share some predictions […]

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VMP 143.5: Use Standard Conversion Events To Get More Out Of Small Budgets

In today’s mini episode of the veterinary marketing podcast, we cover setting up standard conversions on Facebook to increase conversions. Standard conversion events are really simple to use and you benefit from Facebook’s algorithms to optimize your campaigns.  Smart “machine learning algorithms are becoming more and more useful in digital marketing, and because of this, it is important […]

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VMP 143: The Biggest Marketing Lessons I learned In 2018

2018 was a really crazy year for marketing! There was so much volatility, loss of engagement on platforms and crazy changes that took place.  In total, I managed just over 240,000 in ad spend on Facebook and just over 260,000 in ad spend on AdWords, and quite a bit of that being veterinary practice’s ad […]

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VMP 142: How To Make Ads Work For Your Veterinary Practice

Ads are difficult for a lot of veterinary practices, and it makes sense. Ad platforms can be confusing, and often when you’re working in a practice, you’re really close to the offers and content, so it can be hard to figure out the best ways to reach and target your clients or prospective clients. In […]

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VMP 141.5: Is It Time To Start Using Business Manager?

In this in-between episode, I cover why it is time to get started with business manager for your veterinary practice instead of normal ads manager. Business manager now helps you use custom audience tools that make your Facebook marketing more effective. For more on how to create and manage your Facebook Business Manager account go […]

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VMP 141: New Updates To Facebook & Instagram To Help You Grow Your Veterinary Practice

If you listened to episode 140, you might have gotten the feeling that I was a bit down on Facebook or Instagram. While I do think that it is BEYOND important to diversify your traffic streams and have different methods of generating clients online, Facebook and Instagram have been doing amazing work to update their […]

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VMP 140.5: How To Make Your Veterinary Practice’s Emails Work Better

In this week’s short episode I cover how to help veterinary practices get more out of your email marketing. In this short episode here’s what I suggest you think about before you send out that email:  What do you want the reader’s call to action be? What is the action you’re looking to compel the reader […]

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VMP 140: Why You Need To Be A Multi-Channel Marketer For Your Veterinary Practice

Social media is INSANELY important, I love it, but it isn’t the only way to get new clients. With the fast changing landscape of digital marketing, social media has become one of the easiest ways to generate new clients, but I see some really big changes coming to that. In today’s episode, we talk about […]

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VMP 139.5: A Quick Copy Writing Formula To Help Your Veterinary Practice’s Marketing

This is the first in-between episode where I give you a quick, easy and effective marketing tip to use to help market your veterinary practice. In this first episode, I cover a copywriting formula that can help you with your social media posts, emails or anywhere else that you’re trying to write persuasive copy to […]

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VMP 139: Dr. Joy Fuhrman On How To Use Your Practice Software To Grow Your Practice

There are only a few things that I know without a doubt are going on in your veterinary practice. First, you are almost certainly understaffed or at the very least, extremely busy. Time is at a premium and this makes it difficult to think about running marketing campaigns, setting up email autoresponders or get to […]

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VMP 138: How To Create Offers For Your Veterinary Practice

Success in your veterinary practice’s digital marketing comes down largely to one single skill. Can you create offers that your clients want and need, and can you drive your clients and prospective clients into your practice? If you’ve been having trouble trying to determine whether or not your veterinary practice’s marketing is getting ROI, it […]

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personal branding in the veterinary industry

VMP 137: Danielle Lambert on Building Personal and Business Brands

In today’s episode, we have an awesome guest, Danielle Lambert. We dive into how to build a personal and business brand in the veterinary industry and this episode is full of gold! If you have been hiding under a rock and don’t know Danielle yet, she is the Snout School founder, an international speaker, and […]

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VMP 136: Marketing Tools To Help You Scale The Unscalable

Most of the client communication tools these days are done by sending out mass messages. Email marketing, Facebook posts, Instagram posts, and on and on. These are great platforms for reaching clients at scale, but it is tough to create a message for everyone, by default you have to leave people out. The benefit of […]

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VMP 135: How To Turn Your Waiting Room Into A Marketing Opportunity

Your best clients and prospects are the ones who actually come into your practice right? I know, it is a really groundbreaking concept but it is true. We talk about how to attract new clients all the time on the podcast, but sometimes we forget to focus on working on in-practice marketing. In today’s episode, […]

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VMP 134: New Adwords Targeting & Audiences For Veterinary Practices

In today’s episode, we cover some often overlooked targeting options for Google Adwords. I also explain Youtube’s onsite director, where you can get a free 30-second commercial that is professionally made, Click Here For This. I’ve spoken tons about custom audiences and retargeting audiences on Facebook, but haven’t spoken much about Adwords. Many of the […]

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VMP 133: Chatbots 2.0, How To Use Conversation To Grow Your Veterinary Practice

Chatbots are back!!! Everyone stop what you’re doing and go to Manychat.com and authorize the app for your veterinary practice now! Seriously, go and do it, it is free to sign up. Earlier this year, Facebook froze the chatbots for new users, so unless you had already signed up for Manychat or a similar program you […]

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VMP 132: How To Distribute Your Podcast

In the previous two episodes of the podcast we talked about first if you should start a podcast for your veterinary practice and then we talked about the technical nuts and bolts how to start a podcast. In today’s episode, I talk about the best ways to get your podcast out there. Podcasts work great […]

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VMP 131:The Tools To Help Create A Podcast For Your Veterinary Practice

So you’ve decided that podcasting would help your veterinary practice, or maybe you haven’t, in that case, it is important you listen to part 1 of this podcasting series, you can listen here: Should You Start A Podcast For A Veterinary Practice. Once you figure out what your podcast is about and that you’re going to […]

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VMP 130: Should You Start A Podcast To Market Your Veterinary Practice?

Have you ever thought about starting a podcast? I’ve spoken to a lot of veterinarians who have said they’ve been thinking about starting one for a while, so I figured I’d help them out.  This episode is the first in a series on how to create a podcast for your veterinary practice. In this episode, […]

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VMP 129: How To Use Facebook For Your Veterinary Practice in 2018

Today’s episode is very important if you use Facebook for your veterinary practice’s marketing efforts. Back in January, the massive drop off in organic reach happened but that is only the beginning. There have been massive changes that have been happening in the paid ads department as well with Facebook. If you have been noticing […]

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VMP 128: How To Use Youtube to Grow Your Veterinary Practice

Youtube is a beast of a platform. It is the second largest search engine and nearly 5 billion videos get viewed… EVERY DAY.  Why is youtube so hard for veterinary practices to use tactfully then? If you’ve tried out youtube for your veterinary practice, you’ve probably felt some frustration, and in today’s episode, we talk […]

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VMP 127: Quick And Easy Tips To Improve Your Veterinary Practice’s Adwords Results

Adwords are a no-brainer for nearly every veterinary practice. Your clients and potential clients are out there searching right now for veterinary services all you have to do is get your ads out there in front of the right target market. In fact, if you are slow or having trouble getting people in the door, […]

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VMP 126: How To Use Custom Audiences To Make Your Facebook Marketing Work Better

In today’s episode I cover custom audiences, one of the most important ad tools that you can use to grow your veterinary practice’s marketing work even better. In marketing you have really only 2 parts to put together, you have the offer/product/content and you have the audience. The audience is very important because it makes […]

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VMP 125: Stacee Santi Founder of Vet2Pet on How To Use A Mobile App To Grow Your Practice

Mobile marketing is becoming more important than ever because of changes that are happening to social media platforms, search engine algorithms and increasing ad prices. Today we have Dr. Stacee Santi from Vet2Pet on the podcast to discuss how she has designed an app to help increase client compliance in practice. It is a great […]

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VMP 124: Are You Doing Swiss Army Knife Marketing?

In today’s episode, I talk about something that I see happen all the time. A veterinary practice puts out a piece of content and they expect it to everything from getting likes, shares, and comments to also converting new potential clients who walk in the door. I wish I had some type of marketing that […]

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VMP 123: Does Digital Marketing Still Work For Your Veterinary Practice?

Today’s episode comes after Facebook’s January 11, 2018, business page algorithm update news. This is some really big news for all businesses who use Facebook to reach their customer base. I cover what I think this algorithm change means for veterinary practices and I cover why I think you shouldn’t completely panic. The bad news […]

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VMP 122: 5 Tips To More Successful Marketing For Your Veterinary Practice in 2018

Happy New Year everyone! 2018 is here, and this is going to be a great year for digital marketing, or at least it can be! Today we’re going to cover 5 tips that will help you to make this your veterinary practice’s best year yet! Since starting the podcast, it is amazing to see all […]

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VMP 121: Reviewing Veterinary Reviews With Adam Greenbaum

Click Here To Listen Now. I’m sure you already know that reviews are important! Reviews can really help to make or break your online presence and I’m sure you’ve felt the impact of reviews on your practice. On this week’s episode, I talk with Adam Greenbaum, founder, and CEO of whiskercloud.com about reviews. One of […]

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VMP 120: Dr Andy Roark On Event Marketing & How To Build An Online Community

How do you turn your digital marketing into actual clients that come into your veterinary practice? That is the question that we’re going to cover in today’s episode with guest Dr. Andy Roark. Andy has done an incredible job of turning his digital community into an actual community of people who attended his conference Uncharted. […]

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VMP 119: Where Should You Be Running Ads For Your Veterinary Practice?

Paid ads are key to creating a scalable and sustainable way to drive new clients to your veterinary practice. In today’s episode, we cover whether you should be paying to distribute your content and offers (spoiler alert you absolutely should.) One of the first things I think you should consider about the digital marketing landscape is […]

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VMP 118: Biggest Marketing Pieces Of Advice From Uncharted

In may I had the opportunity to go speak at Dr. Andy Roark’s conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the […]

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VMP 117: How To Build A Personal Brand With Dr. Belinda

This week I’m very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal! In today’s episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things […]

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VMP 116: How To Use Chatbots To Grow Your Practice On Facebook

I think I’ve found my new favorite tool! This week’s episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don’t like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven’t noticed, Facebook has been […]

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VMP 115: 9 Super Simple Email Tricks To Boost Your Email Open Rate

In case you didn’t know, I love email! You should love email too! Email is a great tool to communicate with clients for a bunch of reasons. First, it is  media that you actually own, which is so important in the current digital marketing landscape where algorithm updates and platform policy changers can make your […]

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VMP 114: What Aspects Of Marketing Should You Focus On First?

Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is…it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice’s marketing. In this week’s episode though, I try to give […]

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VMP 113: Is Your Veterinary Practice’s Website Costing You Clients? Adam Greenbaum Tells Us What Kills Sites

In today’s episode we have a guest, Adam Greenbaum from Whiskercloud.com. He was on just recently on episode 108, but since that episode he’s been hard at work compiling tons of data, and the results he found were staggering. One thing that Adam has the ability to do is to take all of the data […]

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VMP 112: How To Simplify Your Veterinary Marketing For More Success

Have you ever felt stuck in your practice’s marketing? Maybe you’re not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today’s episode I cover how to approach marketing so that you don’t ever wonder what […]

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Cody Creelman Vlog

VMP 111: Dr. Cody Creelman on The Lessons From Vlogging after over 3 Million Views

I’m so excited to have Dr. Cody Creelman back on the podcast in this week’s episode. Cody has been on the podcast 3 other times which has some great topics that we’ve covered, but today’s episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an […]

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Veterinary Marketing Ideas

VMP 110: How To Grow Your Practice With Minimum Viable Marketing

Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay […]

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VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice

Today’s interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords. Here is […]

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veterinary website design

VMP 108: SEO For Your Veterinary Practice With Adam Greenbaum & WhiskerCloud

SEO is one of those terms that is thrown around all the time, but most people do’t actually know what it is or what goes into it. In today’s episode we have Adam Greenbaum as a guest, the Founder and Owner of WhiskerCloud.com a custom website developer, among other digital marketing services, that builds beautiful […]

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VMP 107: Dr Brett Beckman on How Veterinary Dentistry Can Help Your Practice

In today’s episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today’s episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well. If you haven’t heard […]

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veterinary marketing ideas

VMP 106: The $100 Per Week Veterinary Marketing Plan

How much are you spending on your veterinary practice’s advertising a week? I know a lot of practices whose digital marketing budget and spend is $0 right now! In today’s episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has […]

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VMP 105: How To Use Opportunity Marketing In Your Veterinary Practice

Today’s episode is all about marketing opportunities that arise on a daily basis. The idea in today’s episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers. What brought on this episode is a lot of practice have been doing a great job at […]

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VMP 104: Specialty Veterinary Marketing With Dr. Sue The Cancer Vet

This week’s episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author & radio co-host focused on early detection & helping pets live longer & live well. You can see her on Facebook and on www.DrSueCancerVet.com […]

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VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice

Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can […]

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VMP 102: An Interview With Dr. Jessica Vogelsang On Content Creation, Marketing And More!

This week, I’m extremely excited to have Dr. Jessica Vogelsang as a guest on the podcast. I am a huge fan of Dr. Jessica Vogelsang’s content. Not only does she create great content, but she does it consistently. Today we talk about how she got started creating content, how she started on social media and […]

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VMP 101: How To Master Native Conversions And Increase Your Social Media ROI Like Crazy

Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media […]

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VMP 100: The Biggest Lessons That I’ve Learned From 100 Episodes of Podcasting

In this episode I cover some of the biggest lessons I’ve learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry. When […]

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VMP 099: Livestreaming Your Way To Client Engagement At Your Veterinary Hospital

This is going to sound crazy, but I seriously believe that livestreaming is the most effective marketing strategy that you can do right now for your veterinary hospital. Live streaming has been around for quite a while, initially Meerkat and Periscope were the only options, but Facebook has rolled it out to everyone. In today’s […]

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VMP 098: 8 Things To Stop Doing To Do More Effective Marketing For Your Veterinary Hospital

If you take a look at the past episodes I usually talk about activities that you should try out or things to do, today is a little different! In this episode I cover things that you should stop doing in your veterinary hospital’s marketing that will help you to be a better marketer. I think […]

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VMP 097: How To Attract Clients With Digital Marketing Without Discounts

Discounting can be quite a trap. If you use discounting in your practice too much, you’ll attract clients who only care about price. Competing only on price is a difficult, especially if the digital marketing that you are doing is centered around discounts because it usually attracts the kind of clients you are not looking […]

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VMP 096:Is Your Veterinary Practice’s Marketing Working? Metrics You Should Be Tracking

Is your marketing working for your practice right now? This is a key question that you should be asking yourself every time you create a piece of content, an ad or anything for your brand using digital marketing. The good news is digital marketing is easier than ever to measure and track, but are you […]

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VMP 095: How To Make Facebook More Effective For Your Veterinary Practice

I hear it all too often that practices say they just aren’t getting value from the work they they are doing on Facebook. In today’s episode, I cover why I think most practices aren’t getting the conversion they want, it is because they are stuck in the facebook “friendzone”. Maybe you create really great content, […]

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VMP 094: Marketing Tricks & Tips For The Time Crunched Veterinary Marketer

One of the biggest problems I see with veterinary professionals face is that they have so many things to do that getting marketing done is sometimes difficult. It totally makes sense too, veterinary hospitals deal with so much and often times the person doing the marketing has a ton of other work to do as […]

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VMP 093: How To Create Referral Partners For Your Veterinary Practice Using Digital Marketing

Who wouldn’t want more referrals to their veterinary practice? In today’s episode, I cover strategies that will help you to create referral partners who can help create new clients in your practice. The strategies I cover will work if you are a standard small animal practice or if you’re a specialty practice. The first step […]

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VMP 092: Email Marketing For Your Veterinary Practice Part 2

Ongoing Email Sequences Your Veterinary Practice Needs To Be Using Last week in episode 91 we discussed how to set up the relationship with your clients and potential clients with email. This week we talk about how to continue the relationship and deliver on the expectations you set up in your introduction email. Setting up […]

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VMP 091: Email Marketing Every Veterinary Practice Needs Part 1

The introduction can be one of the most important emails that your veterinary practice sends out, and today we cover all the elements and things to consider when you are creating your welcome emails. This is the first part of at least a 3 part series on emails that every veterinary hospital needs.  Most veterinary […]

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VMP 090: The Complete Veterinary Paid Ad and Content Checklist

Every veterinary hospital needs to be running paid digital marketing campaigns because it is the best way to bring new clients into your veterinary hospital. There are so many parts to every ad campaign though that it is a good idea to have a checklist to run through each of the components of the ads […]

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VMP 089: 3 New Ways To Connect With And Engage Clients On Facebook

I am  amazed at how fast new marketing features and platforms are coming out this year. New features and updates are coming to social media platforms and ad platforms faster than ever! Sometimes I wonder how anyone can possibly keep up with all of these changes, and I love spending time using and testing new […]

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VMP 088: How To Recycle Your Veterinary Practice’s Best Content To Attract More Clients

In today’s episode we’re going to be covering a really practical way to take your best performing pieces of content and then making it even better. By applying what we talk about today you should be able to take content that is getting organic traffic, optimize it so that it hopefully ranks better, analyze the […]

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VMP 087: How To Run Split Tests On Your Veterinary Practice’s Marketing

Marketing is both an art and a science. Sometimes you’ll put together a piece of content or an ad and you think that it is going to be massively successful, but then once it gets out in front of your clients it bombs. What makes an ad, a piece of content or an email work? […]

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VMP 086: How One Dr. Michael Berman Is Saving Thousands Of Dollars A Year By Taking Control of His Veterinary Practice’s Marketing

On this week’s episode I was able to interview Dr. Michael Berman from Animal Hospital At Grayhawk, in Scottsdale AZ. Dr. Berman has been able to save over $15,000 a year by removing a couple of expensive marketing services from his practice and doing them on his own. Dr. Berman and his wife Dr. Kitchen […]

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VMP 085: Digital Marketing 101 Part 2 Marketing Tactics That Will Make You A Better Marketer At Your Veterinary Practice

On this week’s episode, we continue on the two part series of getting back to the basics. Last week we spoke about how to approach marketing and some general principles that will help you to get a really good foundation for what you’re doing. In this week we talk more about the tactics and ways […]

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VMP 084: Digital Marketing 101 Part 1 Marketing Principles That Will Make You A Better Marketer At Your Veterinary Practice

I was talking with several listeners of the podcast this week and I got some recurring feedback. They were saying how they love the podcast but it has some content that is really advanced and then it dawned on me. I’ve never done an intro to marketing episode. Having a strong foundation is one of […]

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VMP 083: Writing Formulas That Will Help You Create Better Content For Your Veterinary Hospital

Writing can be tricky, especially if you have a veterinary hospital to run. What are you supposed to write about? Thinking about the entire process can be exhausting. Writing is very important, you need it for content, email sequences, ads, web pages and basically any piece of content that your clients and potential clients will […]

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VMP 082: 3 Amazing New Tools To Help You Market Your Veterinary Hospital

I am always on the lookout for new helpful tools that will allow me to market better. The three tools that I talk about in today’s episode will absolutely help simplify and enhance your marketing execution so that you can really grow by leaps and bounds this year. When I talk about marketing I really […]

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VMP 081: Interviewing Dr. Braden Collins On How To Use Facebook To Get Good PR

Dr. Braden Collins from Bunbury Vets in Bunbury, Western Australia is on the show to talk about how he uses Facebook to drive massive amounts of engagement in his veterinary practice. Dr. Collins originally reached out after having listened to the show and I quickly became a fan of his marketing. Braden uses Facebook really effectively […]

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VMP 080: How To Use Google Tag Manager To Simplify Your Veterinary Marketing

Creating content and ads can be difficult enough without having to go through all the extra work of adding tracking pixels into the equation.  Google’s new tag manager is going to simplify some of the most important but complicated aspects of digital marketing. One of the things that I fail to do most often that I […]

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VMP 079: Give Your Veterinary Hospital A Total Marketing Makeover Part 4

Today’s episode is the last part in the 4 part series on how to give your veterinary hospital a total marketing makeover and how to make this year your veterinary practice’s best year ever. Today’s episode we specifically cover how to know that your marketing is working and that you are executing well. Creating an […]

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VMP 078: Give Your Veterinary Hospital A Total Marketing Makeover Part 3

Today’s podcast is part 3 in my series on how to give your veterinary hospital a total marketing makeover so that you can create systematic growth. If you haven’t listened to part 1 or 2 be sure to go back and listen to them because each is very important for having your best year yet! […]

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VMP 077: Give Your Veterinary Hospital A Total Marketing Makeover Part 2

Happy New Year Everyone! So in Last week’s episode we talked about how to figure out yourself, your veterinary hospitals marketing, set baselines for metrics and more. If you haven’t listened to that episode be sure to do that because it is definitely the important first step in seeing improvement in your marketing this year. […]

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VMP 076: Give Your Veterinary Hospital A Total Marketing Makeover Part 1

The new year is upon us, and today is the last Monday of the year! In honor of the new year, and because people often times want to set new goals and resolutions in the new year I have decided to do a four part series on  how to give your veterinary hospital a complete […]

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VMP 075: The Biggest Lessons I Learned Marketing In 2015

This has been an amazing year, and although there is still 1 more episode that will be released I thought it would be a good idea to go back and take a look at some of the best lessons that I learned in marketing as well things that I learned from interview all the amazing […]

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VMP 074: How To Create Offers For Your Veterinary Practice

I hear a lot of times that veterinary practices have a difficult time telling if their marketing actually produces a positive return on investment. When I hear that I figure that their marketing likely isn’t directing specifically at an offer or a lead magnet. This week I cover how to create offers at your veterinary […]

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VMP 073: The Best WordPress Plugins To Help You Market Your Veterinary Practice

If you’re ever considering building your own website or having a developer create a website for you I think that WordPress is a great option for you and your veterinary hospital. WordPress, for those of you who don’t know, is an online, open source website creation tool written in PHP. In plain terms, it is likely […]

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VMP 072: How Pixels Can Grow Your Veterinary Practice

Today’s episode is going to be a little bit advanced, but stick with me here, I think it is really worth the effort to at least understand the marketing concepts that we’re going to be talking about. In fact, I think that the subject of today’s podcast is likely the best opportunity that there is […]

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VMP 071: Q&A With A Web Developer On How To Get Your Veterinary Website The Way You Want It

One of the most common questions I get from veterinary professionals is, “Is my website good enough?” It can be difficult to know when it is time to redo your site, especially if you don’t know anything about programming or building websites. That is what this episode is all about, how do you go about […]

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VMP 070: How To Find The Right Audience For Your Veterinary Marketing

Have you ever really thought about why you are creating a piece of content or specific ad? You likely have a desired end result like having someone read an article, share, comment, like or click but do you sit and actually think about what the person on the other end is experiencing? In this week’s […]

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VMP 069: 5 Automatic Email Sequence Your Veterinary Practice Needs To Be Using

I’m a huge fan of email marketing, and I hope that you and your practice are collecting emails. If you aren’t collecting emails that should absolutely be where you start. A couple of reasons that I absolutely love emails is because for one, you own the list. No one can take away the emails that […]

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VMP 068: How To Find The Right Traffic Sources To Get New Clients At Your Veterinary Practice

Unless you’re a full time marketer, you probably haven’t thought too much about where you are getting traffic from, but you should be! There will always be new ad platforms, social media channels and websites to drive relatively cheap traffic from, but which site should you drive traffic from? Where are your best potential clients […]

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VMP 067: Dr. Caitlin DeWilde, The Social DVM on How To Manage Your Practice’s Social Media

On this week’s episode I have a special guest, Dr. Caitlin DeWilde, the founder of TheSocialDVM.com and we cover social media marketing for your veterinary practice.  Dr. DeWilde has great insight because she is a DVM as well as a social media expert and so she understands the time and financial constraints that practices face […]

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VMP 066: New Ads That Will Help Generate New Clients At Your Veterinary Practice

Any time that there is a new way to generate new clients at your veterinary practice is good news! This week, Facebook released their new lead generation ad type and I think this is big news for your veterinary practice’s marketing. In this week’s episode I break down some new changes that Facebook has released […]

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VMP 065: How To Define Your Veterinary Practice’s Ideal Client

One of my favorite things about Marketing is that you have the ability to choose who you work with and who you attract to your digital marketing pieces. I bet it isn’t said too often but you can choose who you work with and what kind of clients come to your practice. I am sure […]

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VMP 064: 3 New Digital Marketing Updates You Need To Check Out

Digital marketing is changing faster than ever! It is crazy, but also really exciting because I feel like we’re in the golden age of marketing. Highly sophisticated marketing tools and techniques are available to everyone now, if you are able to keep up to date, which is what this week’s episode is for. There have […]

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VMP 063: How To Identify Marketing Data That Actually Helps Grow Your Veterinary Practice

Have you ever though about what actually matters when you are doing content marketing, or direct response marketing? I hear practices tell me all the time, “we’ve tried that (insert marketing platform) and it doesn’t work”, but what does that actually mean? In this week’s episode I try and help you determine what kind of […]

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VMP 062: How To Create Your Veterinary Marketing Dream Team

One thing that I keep seeing over and over with the veterinary industry is that everyone has TONS on their plate. It shouldn’t really be a suprise with as much work as a veterinary hospital sees that there simply isn’t time for marketing activities like content creation. On this week’s episode I go over how […]

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VMP 061: How To Market Your Veterinary Practice In Any Economy

If you’ve been watching any financial news at all you’ve probably been feeling pretty nervous. Financial Pundits are saying that we’re in a buble or that we’re heading for a correction. Well if you remember the last time this happened in 2008 you probably recall that things slowed down a lot. From what I’ve been able […]

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VMP 060: What’s Working In Veterinary Social Media With Danielle Lambert from SnoutSchool.com

I’ve had Danielle on the podcast now 4 times, and I always enjoy our interviews because Danielle is a great practitioner of what she preaches. She has the unique perspective of being a practice manager as well as an amazing marketer so she is able to share some great insight. In this week’s episode we […]

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