VMP 118: Biggest Marketing Pieces Of Advice From Uncharted

In may I had the opportunity to go speak at Dr. Andy Roark’s conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the […]

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VMP 117: How To Build A Personal Brand With Dr. Belinda

This week I’m very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal! In today’s episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things […]

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VMP 116: How To Use Chatbots To Grow Your Practice On Facebook

I think I’ve found my new favorite tool! This week’s episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don’t like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven’t noticed, Facebook has been […]

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VMP 115: 9 Super Simple Email Tricks To Boost Your Email Open Rate

In case you didn’t know, I love email! You should love email too! Email is a great tool to communicate with clients for a bunch of reasons. First, it is  media that you actually own, which is so important in the current digital marketing landscape where algorithm updates and platform policy changers can make your […]

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VMP 114: What Aspects Of Marketing Should You Focus On First?

Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is…it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice’s marketing. In this week’s episode though, I try to give […]

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VMP 113: Is Your Veterinary Practice’s Website Costing You Clients? Adam Greenbaum Tells Us What Kills Sites

In today’s episode we have a guest, Adam Greenbaum from Whiskercloud.com. He was on just recently on episode 108, but since that episode he’s been hard at work compiling tons of data, and the results he found were staggering. One thing that Adam has the ability to do is to take all of the data […]

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VMP 112: How To Simplify Your Veterinary Marketing For More Success

Have you ever felt stuck in your practice’s marketing? Maybe you’re not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today’s episode I cover how to approach marketing so that you don’t ever wonder what […]

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Cody Creelman Vlog

VMP 111: Dr. Cody Creelman on The Lessons From Vlogging after over 3 Million Views

I’m so excited to have Dr. Cody Creelman back on the podcast in this week’s episode. Cody has been on the podcast 3 other times which has some great topics that we’ve covered, but today’s episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an […]

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Veterinary Marketing Ideas

VMP 110: How To Grow Your Practice With Minimum Viable Marketing

Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay […]

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VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice

Today’s interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords. Here is […]

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veterinary website design

VMP 108: SEO For Your Veterinary Practice With Adam Greenbaum & WhiskerCloud

SEO is one of those terms that is thrown around all the time, but most people do’t actually know what it is or what goes into it. In today’s episode we have Adam Greenbaum as a guest, the Founder and Owner of WhiskerCloud.com a custom website developer, among other digital marketing services, that builds beautiful […]

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VMP 107: Dr Brett Beckman on How Veterinary Dentistry Can Help Your Practice

In today’s episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today’s episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well. If you haven’t heard […]

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veterinary marketing ideas

VMP 106: The $100 Per Week Veterinary Marketing Plan

How much are you spending on your veterinary practice’s advertising a week? I know a lot of practices whose digital marketing budget and spend is $0 right now! In today’s episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has […]

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VMP 105: How To Use Opportunity Marketing In Your Veterinary Practice

Today’s episode is all about marketing opportunities that arise on a daily basis. The idea in today’s episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers. What brought on this episode is a lot of practice have been doing a great job at […]

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VMP 104: Specialty Veterinary Marketing With Dr. Sue The Cancer Vet

This week’s episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author & radio co-host focused on early detection & helping pets live longer & live well. You can see her on Facebook and on www.DrSueCancerVet.com […]

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VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice

Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can […]

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VMP 102: An Interview With Dr. Jessica Vogelsang On Content Creation, Marketing And More!

This week, I’m extremely excited to have Dr. Jessica Vogelsang as a guest on the podcast. I am a huge fan of Dr. Jessica Vogelsang’s content. Not only does she create great content, but she does it consistently. Today we talk about how she got started creating content, how she started on social media and […]

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VMP 101: How To Master Native Conversions And Increase Your Social Media ROI Like Crazy

Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media […]

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VMP 100: The Biggest Lessons That I’ve Learned From 100 Episodes of Podcasting

In this episode I cover some of the biggest lessons I’ve learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry. When […]

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VMP 099: Livestreaming Your Way To Client Engagement At Your Veterinary Hospital

This is going to sound crazy, but I seriously believe that livestreaming is the most effective marketing strategy that you can do right now for your veterinary hospital. Live streaming has been around for quite a while, initially Meerkat and Periscope were the only options, but Facebook has rolled it out to everyone. In today’s […]

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VMP 098: 8 Things To Stop Doing To Do More Effective Marketing For Your Veterinary Hospital

If you take a look at the past episodes I usually talk about activities that you should try out or things to do, today is a little different! In this episode I cover things that you should stop doing in your veterinary hospital’s marketing that will help you to be a better marketer. I think […]

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VMP 097: How To Attract Clients With Digital Marketing Without Discounts

Discounting can be quite a trap. If you use discounting in your practice too much, you’ll attract clients who only care about price. Competing only on price is a difficult, especially if the digital marketing that you are doing is centered around discounts because it usually attracts the kind of clients you are not looking […]

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VMP 096:Is Your Veterinary Practice’s Marketing Working? Metrics You Should Be Tracking

Is your marketing working for your practice right now? This is a key question that you should be asking yourself every time you create a piece of content, an ad or anything for your brand using digital marketing. The good news is digital marketing is easier than ever to measure and track, but are you […]

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VMP 095: How To Make Facebook More Effective For Your Veterinary Practice

I hear it all too often that practices say they just aren’t getting value from the work they they are doing on Facebook. In today’s episode, I cover why I think most practices aren’t getting the conversion they want, it is because they are stuck in the facebook “friendzone”. Maybe you create really great content, […]

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VMP 094: Marketing Tricks & Tips For The Time Crunched Veterinary Marketer

One of the biggest problems I see with veterinary professionals face is that they have so many things to do that getting marketing done is sometimes difficult. It totally makes sense too, veterinary hospitals deal with so much and often times the person doing the marketing has a ton of other work to do as […]

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VMP 093: How To Create Referral Partners For Your Veterinary Practice Using Digital Marketing

Who wouldn’t want more referrals to their veterinary practice? In today’s episode, I cover strategies that will help you to create referral partners who can help create new clients in your practice. The strategies I cover will work if you are a standard small animal practice or if you’re a specialty practice. The first step […]

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VMP 092: Email Marketing For Your Veterinary Practice Part 2

Ongoing Email Sequences Your Veterinary Practice Needs To Be Using Last week in episode 91 we discussed how to set up the relationship with your clients and potential clients with email. This week we talk about how to continue the relationship and deliver on the expectations you set up in your introduction email. Setting up […]

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VMP 091: Email Marketing Every Veterinary Practice Needs Part 1

The introduction can be one of the most important emails that your veterinary practice sends out, and today we cover all the elements and things to consider when you are creating your welcome emails. This is the first part of at least a 3 part series on emails that every veterinary hospital needs.  Most veterinary […]

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VMP 090: The Complete Veterinary Paid Ad and Content Checklist

Every veterinary hospital needs to be running paid digital marketing campaigns because it is the best way to bring new clients into your veterinary hospital. There are so many parts to every ad campaign though that it is a good idea to have a checklist to run through each of the components of the ads […]

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VMP 089: 3 New Ways To Connect With And Engage Clients On Facebook

I am  amazed at how fast new marketing features and platforms are coming out this year. New features and updates are coming to social media platforms and ad platforms faster than ever! Sometimes I wonder how anyone can possibly keep up with all of these changes, and I love spending time using and testing new […]

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VMP 088: How To Recycle Your Veterinary Practice’s Best Content To Attract More Clients

In today’s episode we’re going to be covering a really practical way to take your best performing pieces of content and then making it even better. By applying what we talk about today you should be able to take content that is getting organic traffic, optimize it so that it hopefully ranks better, analyze the […]

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VMP 087: How To Run Split Tests On Your Veterinary Practice’s Marketing

Marketing is both an art and a science. Sometimes you’ll put together a piece of content or an ad and you think that it is going to be massively successful, but then once it gets out in front of your clients it bombs. What makes an ad, a piece of content or an email work? […]

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VMP 086: How One Dr. Michael Berman Is Saving Thousands Of Dollars A Year By Taking Control of His Veterinary Practice’s Marketing

On this week’s episode I was able to interview Dr. Michael Berman from Animal Hospital At Grayhawk, in Scottsdale AZ. Dr. Berman has been able to save over $15,000 a year by removing a couple of expensive marketing services from his practice and doing them on his own. Dr. Berman and his wife Dr. Kitchen […]

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VMP 085: Digital Marketing 101 Part 2 Marketing Tactics That Will Make You A Better Marketer At Your Veterinary Practice

On this week’s episode, we continue on the two part series of getting back to the basics. Last week we spoke about how to approach marketing and some general principles that will help you to get a really good foundation for what you’re doing. In this week we talk more about the tactics and ways […]

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VMP 084: Digital Marketing 101 Part 1 Marketing Principles That Will Make You A Better Marketer At Your Veterinary Practice

I was talking with several listeners of the podcast this week and I got some recurring feedback. They were saying how they love the podcast but it has some content that is really advanced and then it dawned on me. I’ve never done an intro to marketing episode. Having a strong foundation is one of […]

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VMP 083: Writing Formulas That Will Help You Create Better Content For Your Veterinary Hospital

Writing can be tricky, especially if you have a veterinary hospital to run. What are you supposed to write about? Thinking about the entire process can be exhausting. Writing is very important, you need it for content, email sequences, ads, web pages and basically any piece of content that your clients and potential clients will […]

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VMP 082: 3 Amazing New Tools To Help You Market Your Veterinary Hospital

I am always on the lookout for new helpful tools that will allow me to market better. The three tools that I talk about in today’s episode will absolutely help simplify and enhance your marketing execution so that you can really grow by leaps and bounds this year. When I talk about marketing I really […]

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VMP 081: Interviewing Dr. Braden Collins On How To Use Facebook To Get Good PR

Dr. Braden Collins from Bunbury Vets in Bunbury, Western Australia is on the show to talk about how he uses Facebook to drive massive amounts of engagement in his veterinary practice. Dr. Collins originally reached out after having listened to the show and I quickly became a fan of his marketing. Braden uses Facebook really effectively […]

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VMP 080: How To Use Google Tag Manager To Simplify Your Veterinary Marketing

Creating content and ads can be difficult enough without having to go through all the extra work of adding tracking pixels into the equation.  Google’s new tag manager is going to simplify some of the most important but complicated aspects of digital marketing. One of the things that I fail to do most often that I […]

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VMP 079: Give Your Veterinary Hospital A Total Marketing Makeover Part 4

Today’s episode is the last part in the 4 part series on how to give your veterinary hospital a total marketing makeover and how to make this year your veterinary practice’s best year ever. Today’s episode we specifically cover how to know that your marketing is working and that you are executing well. Creating an […]

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VMP 078: Give Your Veterinary Hospital A Total Marketing Makeover Part 3

Today’s podcast is part 3 in my series on how to give your veterinary hospital a total marketing makeover so that you can create systematic growth. If you haven’t listened to part 1 or 2 be sure to go back and listen to them because each is very important for having your best year yet! […]

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VMP 077: Give Your Veterinary Hospital A Total Marketing Makeover Part 2

Happy New Year Everyone! So in Last week’s episode we talked about how to figure out yourself, your veterinary hospitals marketing, set baselines for metrics and more. If you haven’t listened to that episode be sure to do that because it is definitely the important first step in seeing improvement in your marketing this year. […]

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VMP 076: Give Your Veterinary Hospital A Total Marketing Makeover Part 1

The new year is upon us, and today is the last Monday of the year! In honor of the new year, and because people often times want to set new goals and resolutions in the new year I have decided to do a four part series on  how to give your veterinary hospital a complete […]

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VMP 075: The Biggest Lessons I Learned Marketing In 2015

This has been an amazing year, and although there is still 1 more episode that will be released I thought it would be a good idea to go back and take a look at some of the best lessons that I learned in marketing as well things that I learned from interview all the amazing […]

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VMP 074: How To Create Offers For Your Veterinary Practice

I hear a lot of times that veterinary practices have a difficult time telling if their marketing actually produces a positive return on investment. When I hear that I figure that their marketing likely isn’t directing specifically at an offer or a lead magnet. This week I cover how to create offers at your veterinary […]

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VMP 073: The Best WordPress Plugins To Help You Market Your Veterinary Practice

If you’re ever considering building your own website or having a developer create a website for you I think that WordPress is a great option for you and your veterinary hospital. WordPress, for those of you who don’t know, is an online, open source website creation tool written in PHP. In plain terms, it is likely […]

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VMP 072: How Pixels Can Grow Your Veterinary Practice

Today’s episode is going to be a little bit advanced, but stick with me here, I think it is really worth the effort to at least understand the marketing concepts that we’re going to be talking about. In fact, I think that the subject of today’s podcast is likely the best opportunity that there is […]

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VMP 071: Q&A With A Web Developer On How To Get Your Veterinary Website The Way You Want It

One of the most common questions I get from veterinary professionals is, “Is my website good enough?” It can be difficult to know when it is time to redo your site, especially if you don’t know anything about programming or building websites. That is what this episode is all about, how do you go about […]

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VMP 070: How To Find The Right Audience For Your Veterinary Marketing

Have you ever really thought about why you are creating a piece of content or specific ad? You likely have a desired end result like having someone read an article, share, comment, like or click but do you sit and actually think about what the person on the other end is experiencing? In this week’s […]

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VMP 069: 5 Automatic Email Sequence Your Veterinary Practice Needs To Be Using

I’m a huge fan of email marketing, and I hope that you and your practice are collecting emails. If you aren’t collecting emails that should absolutely be where you start. A couple of reasons that I absolutely love emails is because for one, you own the list. No one can take away the emails that […]

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VMP 068: How To Find The Right Traffic Sources To Get New Clients At Your Veterinary Practice

Unless you’re a full time marketer, you probably haven’t thought too much about where you are getting traffic from, but you should be! There will always be new ad platforms, social media channels and websites to drive relatively cheap traffic from, but which site should you drive traffic from? Where are your best potential clients […]

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VMP 067: Dr. Caitlin DeWilde, The Social DVM on How To Manage Your Practice’s Social Media

On this week’s episode I have a special guest, Dr. Caitlin DeWilde, the founder of TheSocialDVM.com and we cover social media marketing for your veterinary practice.  Dr. DeWilde has great insight because she is a DVM as well as a social media expert and so she understands the time and financial constraints that practices face […]

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VMP 066: New Ads That Will Help Generate New Clients At Your Veterinary Practice

Any time that there is a new way to generate new clients at your veterinary practice is good news! This week, Facebook released their new lead generation ad type and I think this is big news for your veterinary practice’s marketing. In this week’s episode I break down some new changes that Facebook has released […]

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VMP 065: How To Define Your Veterinary Practice’s Ideal Client

One of my favorite things about Marketing is that you have the ability to choose who you work with and who you attract to your digital marketing pieces. I bet it isn’t said too often but you can choose who you work with and what kind of clients come to your practice. I am sure […]

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VMP 064: 3 New Digital Marketing Updates You Need To Check Out

Digital marketing is changing faster than ever! It is crazy, but also really exciting because I feel like we’re in the golden age of marketing. Highly sophisticated marketing tools and techniques are available to everyone now, if you are able to keep up to date, which is what this week’s episode is for. There have […]

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VMP 063: How To Identify Marketing Data That Actually Helps Grow Your Veterinary Practice

Have you ever though about what actually matters when you are doing content marketing, or direct response marketing? I hear practices tell me all the time, “we’ve tried that (insert marketing platform) and it doesn’t work”, but what does that actually mean? In this week’s episode I try and help you determine what kind of […]

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VMP 062: How To Create Your Veterinary Marketing Dream Team

One thing that I keep seeing over and over with the veterinary industry is that everyone has TONS on their plate. It shouldn’t really be a suprise with as much work as a veterinary hospital sees that there simply isn’t time for marketing activities like content creation. On this week’s episode I go over how […]

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VMP 061: How To Market Your Veterinary Practice In Any Economy

If you’ve been watching any financial news at all you’ve probably been feeling pretty nervous. Financial Pundits are saying that we’re in a buble or that we’re heading for a correction. Well if you remember the last time this happened in 2008 you probably recall that things slowed down a lot. From what I’ve been able […]

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VMP 060: What’s Working In Veterinary Social Media With Danielle Lambert from SnoutSchool.com

I’ve had Danielle on the podcast now 4 times, and I always enjoy our interviews because Danielle is a great practitioner of what she preaches. She has the unique perspective of being a practice manager as well as an amazing marketer so she is able to share some great insight. In this week’s episode we […]

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VMP 059: Dr. Mark Olcott on How To Use Vitus Vet To Market Your Practice

In this week’s episode, I talk with Dr. Mark Olcott, co founder and CEO of Vitus Vet. Dr. Olcott has a really unique background in veterinary medicine and has worked in all kinds of practices. We discuss content marketing, using segmentation in content marketing to how to use mobile apps in your veterinary practice. Dr. […]

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VMP 058: How To Market Your Veterinary Practice Like Disney

Disney is one of my favorite brands because they have some of the most amazing marketing out there. Not only is their marketing amazing but they consistently put out the amazing content. In today’s episode, I break down how you can apply some of the same principles that they use in their content and their […]

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VMP 057:Market Your Practice With Live Veterinary Consultations Via The Vet24Seven App

Consumers in general are getting to expect more instant gratification. People want access now! From Uber to Amazon’s same day delivery service the way that clients are interacting with brands and companies is becoming ever more on demand. Vet24Seven ads a level of on demand interaction that I think clients are going to be looking […]

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VMP 056: How To Troubleshoot Your Veterinary Practice Ads When They Aren’t Working

I have heard so many times from people, “I’ve tried Facebook ads for my practice, and the don’t work, so I’m not going to waste money there”. But if I asked them why it didn’t work they wouldn’t be certain what wasn’t working. One thing you can be certain of is that if you’re going […]

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VMP 055: How To Write Copy That Converts Traffic Into Clients For Your Veterinary Practice

Creating content that moves people to take action might be the most valuable skill anyone could have, and in this week’s episode I’ll be covering the basics of copywriting so that you can help turn more of your traffic into actual paying clients. Copywriting is the art and science of writing copy (words used on web […]

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VMP 054: How To Avoid Hiring A Bad Advertising Company For Your Veterinary Practice & The Red Flags To Look Out For.

Have you ever wanted to hire an advertising company, or maybe you’ve gotten phone calls from someone claiming to be a local advertising specialist and wondered if you should hire them? Deciding who to hire to do your digital marketing can be very difficult, especially if you not even sure what they’ll be doing. In […]

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VMP 053: Jane Dawkins On How To Use Storytelling To Create A Personal Brand

Helping clients feel like they know your brand or veterinary practice can be a difficult task and what can help create a brand that is personal and interactive is good storytelling. On today’s episode I talk with Jane Dawkins on the show today who is Marketing Communications Officer, Ontario Veterinary College University of Guelph and one of […]

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VMP O52: The First Anniversary Episode What Happened Last Year, Some Predictions For Where Marketing Is Going & Some Q&A

This is a special episode of the podcast because it is the first anniversary of starting the podcast! I can’t believe a year has gone by already! In this episode I talk about what I think has been the most important things that have happened in marketing and where it is going for your veterinary […]

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VMP O51: Dr. Cody Creelman On How To Use Live-streaming For Your Veterinary Practice Marketing

Content creation and consumption continues to change as people and technology change. Remember when people never thought that they would ever purchase something online? Remember when people used to be private and not share every detail of their lives online like they do now with social media? I think that live-streaming is that next step […]

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VMP 050:Dr. Peter Weinstein On How To Work On Your Veterinary Practice, Not Just In Your Practice

People who work inside the veterinary industry are some of the most knowledgeable and passionate people I have ever encountered. They spend years getting trained to do their job, but one area of training that veterinarians don’t receive is how to run their veterinary practice from a business standpoint. This industry is unique because the […]

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VMP 049: 13 Really Awesome Free Tools To Help Market Your Veterinary Practice

I run across helpful tools every now and then and in this week’s episode I share with you my favorite tools that I use in marketing. The tools that I mention in this episode help you to either market more efficiently, engage better or make your life easier. I’m constantly amazed at the really high […]

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VMP 048: How To Leave No Clients Behind, Marketing Your Practice With Payment Plans

In a perfect world your clients would all have large savings so that if they ever had unexpected pet care expenses there would be no problem. As good as this sounds, it simply isn’t reality. Things happen in life and most pet owners aren’t ready for unexpected problems. The good news is, there is VetBilling.com […]

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VMP 047: How To Create Landing Pages For Your Veterinary Practice

    In past episodes I’ve talk about using landing pages, but have never really gone over how to create landing pages for your veterinary practice, and this episode changes that! In this episode I discuss what elements your landing pages should have, and the best way to approach landing pages in general. The three […]

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VMP 046: Paid Advertising VS Organic Advertising For Your Veterinary Practice

Should your veterinary practice’s marketing efforts focus on growing organic traffic or paid traffic? That is a question you may not be asking, but there is a good chance that what you’re doing to market your practice is pushing you one way or the other. First what is organic traffic? Well I define organic traffic […]

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VMP 045: 5 Conversion Tools That Help Your Veterinary Practice Get More From Your Marketing

Almost every veterinary practice has some type of traffic coming to it already. Just by the nature of being online and being a legitimate local business it is likely you’re getting organic traffic to your site and your site may be working alright, but I guarantee it could be doing better! When you make improvements […]

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VMP 044: How To Quickly Learn and Implement New Marketing Concepts With Dr. Karen Metzler

Often times I hear veterinary professionals say how overwhelming learning digital marketing can be, and I totally get it. There is so much to learn and implement. What kind of marketing should you be doing, should you focus on this social media platform, is your website good enough? You could do marketing full time for […]

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VMP 043: Dr. Dave Nicol On Marketing Strategies and Principles That Help Grow Your Veterinary Practice

This week we have Dr. Dave Nicol on the podcast, and we talk about marketing strategies and principles that will help to grow your veterinary practice. Dr. Dave Nicol is a marketing expert who speaks internationally on veterinary marketing, management and staffing. Dr. Nicol has a very unique perspective on marketing because he owned a […]

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VMP 042: SEO For Your Veterinary Practice Part 2

In today’s episode we get into the nuts and bolts of what actually makes good SEO for your website. We talk about best practices, things you should be doing and things you definitely need to avoid. If you want more organic traffic coming to your site then this is the episode for you. In last […]

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VMP 041: SEO For Your Veterinary Practice Part 1

Almost everyone these days knows about SEO because SEO (or search engine optimization for those of you living under a rock) is an extremely important part of your veterinary practice’s traffic. Online search through Google, Bing or Yahoo has become a part of life and has completely changed the way that people make purchases. In […]

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VMP 040: How To Create Engaging Email Marketing That Actually Gets Opened With Dr. Mike LoSasso

Do you ever have trouble writing emails, email newsletters and getting your emails read? Lots of veterinary professionals have trouble with how to write emails, how often they should write emails how much content they should put in there. If you’re like me you have probably heard everything from emails don’t work to emails are […]

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VMP 039: How To Use Twitter Ads To Market Your Veterinary Practice

If you talk about paid digital ads, most times you’ll be talking about Facebook ads, Facebook Dark Posts or Google Adwords. Of course all of these ad platforms have great potential, but are you overlooking something by not testing out Twitter ads? I think that twitter is seriously underestimated when it comes to their ad […]

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VMP 038: The Best Ways To Capture Client Emails At Your Veterinary Practice

Email is so important for your veterinary practice because it is a list that you actually own, and in this episode we’ll be going over 3 major email marketing service providers and then some tips and tricks as to how you can build your email list faster. This is becoming increasingly important because social media, […]

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VMP 037: Google Analytics For Veterinary Marketing

In this episode we talk all about Google Analytics for your veterinary practice. Everything from how to install it to what data you should be looking at, how often and how to look at it. Measuring your marketing is one of the most important things you can do and I would go so far as […]

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VMP 036: How One Veterinary Practice Owner Is Succeeding With Social Media and Content Marketing

In this episode I interview Dr. Braden Collins, from Bunbury Veterinary Clinic in Western Australia about his social media and content marketing. I initially met Dr. Collins from the podcast, when I mentioned I was doing a Facebook case study to get new clients. Dr. Collins was kind enough to let me try some new […]

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VMP 035: How To Use Your Veterinary Practice Management Software To Market Your Veterinary Practice

One of the most important questions you can ask yourself for your veterinary practice is, “What does my ideal client look like?”. Finding common elements between your best clients can really help you to grow and build your practice. Most businesses don’t have a way to track this, but almost every veterinary practice is building […]

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VMP 034: Domain Names, Branding Changes and Passive Traffic For Your Veterinary Practice

Your domain name is like the real estate that your website sits on and it is extremely important for both search engine traffic as well as type in traffic. In this episode I show you how to potentially find new domain names that you can use to forward passive traffic and generate steady streams of new […]

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VMP 033: How To Use Snapchat At Your Veterinary Practice With Dr. Cody Creelman

You’ve probably heard about Snapchat, and unless you’re under 25 chances are you aren’t using it, not yet anyways. As is with most mobile apps or social networks younger demographics tend to flock to places before they become mainstream. What I think sets Snapchat apart from other apps and social media platforms is that large […]

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VMP 032: 3 Email Marketing Tools That Will Help You & Your Veterinary Practice

Want to make email easier, less annoying and a tool to help you grow your veterinary practice? In this episode I go over 3 email marketing tools that help you do just that. This episode we talk about ways to better engage and communicate with clients while taking less time to do it. Want to […]

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VMP 031: How To Use Amazon To Market Your Veterinary Practice

Amazon is a monster. You’re probably frustrated if you’ve ever tried to sell anything to compete with Amazon, but they don’t have to be competition. In this episode I go over three ways to use Amazon to help attract, engage and retain your clients. I’ll show you how to self publish a book using Createspace.com, […]

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VMP 030: SEO and Copywriting For Your Veterinary Practice With Pam Foster

Search engine optimization is definitely an important way to generate traffic to your website, but it can seem like a mystery. In today’s episode we talk SEO and copywriting with Pam Foster. The biggest bang for your buck with your veterinary practice will be local seo, where you try and target people in your local […]

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VMP 029: How To Create A Mobile App For Your Veterinary Practice

Almost all large sized companies have apps, but if you don’t have a huge marketing budget or don’t know how to code a mobile app creating a mobile app for your veterinary practice has probably been out of your reach. Several listeners suggested that I interview Mary Shields at In Touch Mobile CEO and Founder […]

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VMP 028: Danielle Lambert on How To Use Facebook To Grow Your Veterinary Practice

Facebook is probably the single best way to grow your practice right now. That is a bold statement but I really believe it is true. You can get in depth demographics to choose from and can start with as little as $1. Danielle Lambert from Snoutschool.com shares her secrets to Facebook ads and marketing. We […]

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VMP 027: Big Marketing Mistakes I’ve Made And How To Avoid Them

Making mistakes in marketing is inevitable. It is actually the whole point of marketing. You need to find out what works and more importantly what doesn’t work because if something isn’t working and you keep spending or relying on that you’ll likely go broke or out of business. I’ve made lots of mistakes when marketing […]

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VMP 026: How To Use Linkedin To Market Your Veterinary Practice

Chances are you are already on Linkedin, but I bet you’re not using it to its fullest. Have you ever though of trying to attract new clients using Linkedin? I haven’t seen anyone trying to use Linkedin to get new clients, but every day, well paid professionals are there being completely untapped. On This episode […]

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VMP 025: 6 Marketing Strategies You Need To Implement In 2015

In this episode we will talk about 6 really important marketing strategies that you absolutely need to be using at your veterinary practice. Things are always changing, and opportunities that are here today won’t be here next year. Discover simple ways that you will be able to make incremental improvements in your marketing which will […]

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VMP 024: Creative Ways To Get New Clients At Your Veterinary Practice

Getting new clients at an affordable price is an amazing skill set for you to have for your practice and in this episode I show you a strategy on how to do just that! Leadmagnets are what we talk about. I tell you what lead magnets are, 8 general types of lead magnets and then […]

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VMP 023: How To Create Epic Content For Your Veterinary Practice With Dr. Andy Roark

In this episode I get to interview Dr. Andy Roark, who is an expert at creating awesome content for the veterinary industry. As Dr. Roark mentions, with social media and the internet almost everyone has a larger voice and a greater ability to reach more people than ever, the only problem is lots of the […]

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VMP 022: Really Easy Ways To Create Great Content For Your Veterinary Practice

Let’s be honest though, you have a full time work schedule, so maybe you don’t have time to go out and do research, write content or shoot video. Obviously the best possible way to create content would be to do some really great research, write long posts, or shoot amazing video but not everyone can […]

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VMP 021: Advanced Facebook Marketing Strategies For Your Veterinary Practice

Staying in front of current clients and potential clients is what you need to do to provide the best possible care to your clients and the best way(in my opinion) to do this is to use facebook advertising. I’ve spoken a lot about facebook in other episodes, but in this episode, we go over how […]

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VMP 020: How To Deal With Negative Reviews At Your Veterinary Practice

It is impossible to make everyone happy. Mistakes happen, and people’s expectations aren’t met. When this happens you can sometimes get negative reviews at your practice. Assuming that you’re trying to do your best to provide the best service possible to your clients, this episode talks about how to limit your negative exposure and how […]

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VMP 019: How To Make Google Adwords Work At Your Veterinary Practice

Every practice needs to be on Google Adwords, even if you aren’t actively trying to attract clients through direct response advertising. Google adwords is an extremely powerful advertising system that you could build an entire practice on if you wanted. In this episode we just go over the tip of the iceberg and I show […]

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VMP 018: How To Create Awesome Video Content With Dr. Cody Creelman

Should you be using video at your practice? In this episode, I talk to Dr. Cody Creelman on why you should be creating epic content and engaging with clients with videos. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, […]

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VMP 017: How To Market Your Veterinary Practice During Holidays

Holidays are a really great time to connect with your clients, and in this episode I go over several items that you need to make sure that your practice is doing during every holiday. Especially with Christmas and Thanksgiving right around the corner, you have some really great opportunities to engage your clients and build […]

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VMP 016: Easy Ways To Optimize Your Marketing For Mobile That Provide You With A Big Impact

Mobile marketing is becoming increasingly important for you and your practice to keep up. For the first time in history, mobile browsing surpassed desktop browsing in early 2014. A lot of your clients are using their phones to find you, are you ready for when they do? In this episode, I’ll show you easy ways […]

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VMP 015: An Easy Way To Get In Front Of New Potential Clients And Get A Steady Stream of Referrals

In this episode, I talk about a strategy that helps you get in front of more highly targeted potential clients that can help lead to a steady stream of referrals. What I discuss also helps you to create great content for your website, expand your social media presence and help to build great brand image […]

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VMP 014: Interview With Danielle Lambert on How To Use Twitter For Your Veterinary Practice.

On this episode we have Danielle Lambert, social media coach and expert who was on Episode 3 and talked about pinterest. Twitter is a huge force and chances are that a large portion of your clients are spending time on Twitter. Are you doing a good job engaging, and attracting clients through your Twitter account? […]

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VMP 013: How To Use Marketing Metrics To Create Success At Your Veterinary Practice

Marketing is all about measurement. The only way to tell if a marketing piece or campaign is actually working is to measure its results. So often veterinary practice owners just through all their marketing into the pot and don’t really know where the majority of their traffic is coming from. In today’s episode we talk […]

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VMP 012: How To Get Tons Of Great Reviews For Your Veterinary Practice

Reviews are incredibly important for you and your practice because they provide social proof for potential clients that your practice is the place to go. In this episode, I talk about how to engage your current clients so that you can rack up positive reviews and drive new clients by providing the feedback they need […]

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VMP 011: How To Stay In Front Of Your Clients Everywhere They Go On The Web

Even the best, most optimized websites don’t convert all traffic and in today’s episode I talk about something most practices aren’t doing but should be: retargeting. Retargeting is the practice of advertising to people who visit your websites. It is a way to build a list without having an opt in. If you have an […]

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VMP 010: 5 James Bond Like Tools To Spy On Your Competition

In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let’s face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that […]

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VMP 009: An Interview With A Web Developer On How To Make A Website That Wins!

In this episode I interview Jared Cullop and Brian Macrae on how to create a website that helps your practice grow. Your website really is the backbone of your marketing and can help you drive clients through the door, but it has to be done right. Jared is the owner of JCI Marketing and not […]

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VMP 008: How To Beat Dr. Google!

When I got into the veterinary industry I heard about “Dr. Google” and I thought that was a pretty funny name for something that was actually really common: people using the internet. Veterinary professionals talk about Dr. Google like they’re the only ones who have to deal with clients trying to find solutions themselves, but […]

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VMP 007: Rethinking Wellness Plans With Rethink Veterinary Solutions

Wellness plans are a huge marketing topic right now, aiming to increase compliance and keep customers at your clinic, but is there a better way? In this episode of the veterinary marketing podcast, I interview Brian Macrae, founder of RethinkVetSolutions.com a company helping practices all over attract engage and retain clients by creating an easy to […]

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VMP 006: Become The Email Marketing Boss at Your Veterinary Practice!

Paying clients who visit your practice, the people who you’re trying to find by doing different marketing spends, are walking in your practice every day, why not build an email list and market to them? A bird in the hand, right? So in this episode, I go over how to approach your email marketing and […]

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VMP 005: How To Use Facebook To Create Paying Clients At Your Practice

Facebook is in my opinion one of the best tools that you can use to market your veterinary practice. It is easy to  use, almost everyone is on facebook and it is very affordable! In this episode I go over how to use facebook to engage the clients that you have, find new potential clients […]

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VMP 004: How To Get The Most Out Of Social Media For Your Veterinary Practice.

Socail media is a huge and often confusing topic. In this session of the Veterinay Marketing Podcast I show you how to approach social media and how to avoid being as terrible at social media as everyone else is! Social media is such a powerful tool and when used correctly it can help grow your practice to […]

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VMP 003: How To Dominate Pinterest With Danielle Lambert

This is the first guest on the Veterinary Marketing Podcast, and in this episode we’ll be talking all about Pinterest. First a little about the guest: Danielle K. Lambert is a social media coach and veterinary practice manager. She’s the founder of SnoutSchool.com, the only social media tutorial site created by a veterinary professional, for […]

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VMP 002: Getting Your Website Ready For Marketing

Your website is so important, it is the base that all your other marketing points to and is in most cases the first impression potential clients get at your practice. In this episode, we’ll be going over: What your site should accomplish and what kind of goals you should try to achieve with your site […]

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VMP 001: Introduction, What To Expect, Show Formalities

Welcome to the Veterinary Marketing Podcast! I am so excited to share my passion of marketing with the veterinary community. In working with the Veterinary Industry for the past year and a half. I am really excited to begin and welcome any suggestions as I move forward. The podcast will be a weekly podcast with […]

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