Episode 147: 7 Important Questions To Help Clarify Your Marketing Messaging

In today’s episode, I go over 7  important questions to help make your marketing clearer.

A common problem I often see in veterinary practices is that they will talk about their practice in a way that makes sense to them but really fails to show clients what the actual benefits of their practice are.

These 7 questions will help you be able to convey what really sets you apart from other practices and what benefits your clients will be gaining by coming to your practice.

The first question is What does your practice stand for?

Another way to look at this question is what is your practice’s mission?  

What does your practice stand against?

What are some things your practice doesn’t agree with? is it a fearful environment or overcrowding in kennel spaces? be sure to make it known in a beneficial way what negative attributes your practice does not have.

What is your practice purpose?

What is the main purpose of your practice and what are you trying to help your clients achieve with the care of their pets 

What is your unique selling proposition?

What makes you unique and stand out from other practices around you? 

Who is your ideal target or client?

Take a few of your favorite clients and make some new ideal clients for your practice using a client avatar and use those ideal clients as who you are writing to in your ads.

What are their pain points?

What are some of the struggles your clients face day to day with the care of their pets? 

What is the solution to their pain points?

What solutions to your client’s pain point do you offer in your veterinary practice?

An important element to remember while answering these questions is to focus more on sharing the beneficial aspects that your clients will be able to experience coming into your practice.

Be sure to listen and let me know if you have any questions, comments or need help with anything!

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