Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice’s marketing.
In today’s episode, we discuss the prework that needs to be done and break down each step of the prework.
The 4 main parts of prework are
Setting up baselines- Set baselines for social channels and your practice’s website by looking back a month for Facebook and Instagram and gathering the numbers of posts, views of stories, messages, comments, likes, shares, and page views. For websites look back 12 months to see bounce rates, page views, where traffic is coming from and more.
Tracking-Tools to use for your tracking include Google analytics, Google tag manager and Google data studio
Setting up reporting that is easy to access and useful- Google data studio is a great place to set up your reporting to be a weekly review of all your analytics.
and Who is the client you are trying to reach- The last step of prework is really getting clear on who exactly is your ideal client not only in a demographic way where its their age range and how many pets they own or what type of pet they own but also a psychographic way where what are some questions they ask when visiting or what are their pain points. Take your favorite clients and think about what their biggest concerns are about their pets and the best ways you can ease their concerns with your services or products you offer.
Be sure to listen and let me know if you have any questions, comments or need help with anything!