Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently.
In today’s episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 of our 2 part series we will be covering:
Types of posts- Instagram feed (regular single picture post), Carousel post (multiple pictures post), Stories (most popular form of post), Igtv, and videos
Profile- Your Instagram profile needs to be set up in a brand consistent way and your Instagram profile should include the following items:: a description of your practice, location, phone number, email, and direction buttons. As well you should have a business profile as opposed to a personal account and should be linked up to your facebook page.
Engagement- Posting regularly on your stories, hashtagging the appropriate hashtags, tagging your city and location, engaging with other accounts by liking and commenting will all help your engagement.
and Content Types – Types of content that is great to have on your Instagram on any of the types of post include: Behind the scenes posts (give your followers a glimpse into your practice’s day to day and show them things they wouldn’t normally get to see), user-generated content (team member story take over), product demo/ product showcase, educational post or client education post, culture-focused post, fun, and light-hearted post, customer stories or testimonials, get to know the team post, and team member takeover post.
A tip to keep in mind if you have video content shorter than 10 minutes you can post those videos on your Igtv!
Be sure to listen and let me know if you have any questions, comments or need help with anything!