Do you ever wish there were more hours in the day or days in the week? I get it! you’re a busy professional in your veterinary practice that is crunched for time. In this week’s podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what and how you should be automating, what and how you should be scheduling, tools to use to make your life easier, and what you should never automate.
Automation is a huge time saver that will ultimately, in the long run, save you tons of time and money! when using automation you should automate tasks that take up too much of your time frequently or even tasks you dread to do.
Emails – In your CRM automate marketing sequences such as email campaigns for special offers, events, and monthly awareness.
Chat Bots – Setup automated responses chatbots in facebook messenger to engage and help existing and new clients.
Frequently Asked Questions – Create content that focuses and centers around commonly asked questions for new clients and even existing clients to help ease any confusion with anything they may be concerned about.
Onboarding and Follow Up Sequences – with whatever medium you chose to use you send out important parts of information to your clients.
Scheduling is your next step to streamlining your marketing you should be scheduling both content production and when to put out content.
Tools to use to schedule out your content that I recommend to use are Hootsuite, MeetEdgar, and AgoraPulse.Creating a content silo that is filled with all your content that you have to put out across platforms will be able to save you so much time.
Now while there are a ton of great thing you can automate and schedule there are just 2 things you should never automate!
Comment and reviews and Customer service help, you should be monitoring and responding to all of these things personally to ensure your practice’s marketing maintains the human touch.
Be sure to listen and let me know if you have any questions, comments or need help with anything!