Episode 169: Using Email Marketing To Grow Your Practice

Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions. 

In today’s episode, I cover using email marketing to grow your veterinary practice. I also share how to attract more people into your email marketing lists, how to get the most out of your email marketing, types of emails you should be sending, how often you should be sending them, and most importantly how to use your email marketing list to grow your veterinary practice.

There are 4 types of emails you should be sending out to your email marketing list 

Transactional- Selling something to your clients or reminding them of upcoming or past due services, procedures, medications refills due, and special services awareness months.

Relational- Furthers your relationship with clients or helps them take the next step to commitment. Asking them to subscribe to your podcast, following you on your social channels, or subscribing to your youtube channel.

Promotional-Sends and lets clients become aware of specific pieces of content that will be valuable to them.

and Informational-Lets you educate your clients on specific topics, Awareness months, tips of how to care for animals during holidays and upcoming events. 

Each of these types of emails should minimally be sent out at least once a month and having one email going out at least once a week to really maximize your email marketing. Another way to maximize your email list is to segment your audience and send them relevant offers and content to them. For example, dog offers to dog owners and cat offers to cat owners. Additionally, each email should have one clear purpose and one clear call to action.

Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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