Its week 3 of the What to do when you’re the practice marketing person 4 part series! For the last 2 weeks, we have covered the general overview of the 3 most important steps to have figured out at the beginning. We then took a deep dive into what inventory you should take of your practice and marketing currently.
In today’s episode, I am covering how to create your marketing plan and why it is so important to have a marketing plan in place.
One of the most important parts of starting your marketing is planning and having a plan in place. Planning out your marketing is extremely helpful and important because
1- Marketing plans set you up for better success
2- Taking the time to plan helps you streamline your time in the future.
3- Allows you to reflect on what has worked and what hasn’t worked in the past in your digital marketing
4- Helps you set goals for everything you do
Make sure your marketing plan is clear and specific to what exactly you want to do and what to gain from your digital marketing.
I personally like to use what is called the 3 +1 method (3 weeks of sales and 1 week of follow up) You take 2 weeks and create content around the topic of your offer and present those content pieces to your audiences, 1 week of running your deal or offer, and the last week following up with your audience. This method helps create urgency for your clients to take advantage of offers that are running. As well as it can help you plan out your whole year of offers and content by breaking down the year into 12 months you can run 12 different offers or specials.
Be sure to listen and let me know if you have any questions, comments or need help with anything!