On Todays Episode we have a special international guest! Digital marketing expert for veterinarians Mariona Escala and I talk about how she got started in digital marketing, what she sees veterinary practices doing well, and what she feels veterinary practices need to work on in their digital marketing.
Mariona first got started in the veterinary industry while she was studying vet medicine. She finished school with a 5-year degree in Veterinary Medicine and went to work for a pet food company doing sales, she learned a lot about what veterinary practices needed help with in their sales. She then joined a startup company that made veterinary management software where she learned about digital marketing in the veterinary industry. She now has her own personal brand that she uses to help veterinary professionals with their digital marketing and brands.
With digital marketing becoming more popular more veterinarians are becoming interested but don’t necessarily know what steps to take. Mariona suggests first starting out with their website or blog. When blogging you want to be consistent too many times do people post maybe 3 or 4 blog posts and just stop. When building your practice’s brand remember consistency, having a strong brand voice, and having your content set you apart are all key. Use your blogging as a tool to speak to your clients and audience. Your website should be functional and easy to navigate, building your website is the smartest first step as you own that medium. Next is to have a positive presence on social media, one of the biggest opportunity practices can have in their marketing making your practice or brand know on social media.
If you would like to know more about Mariona Escala or get in contact with her you can visit her here:
Be sure to listen and let me know if you have any questions, comments or need help with anything!