In today’s episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving your practice super valuable insight into how to understand your audience better, what is working in your practice and marketing, and how you can use these answers to better your practices digital marketing.
1)How did you find us?
This is a great question that most commonly gets asked for new clients, expand this question to all clients to get a better feel for where you are reaching people the best.
2)What was your first impression?
Great to ask both clients and employees.
3)what did you end up buying or paying for during your visit?
Helps you get an idea of which services and or products are most popular at any given time.
4)What hesitations did you have before coming in?
5)Describe yourself in one sentence.
Get to know the client better while also seeing how some of your favorite clients see themselves, which can help you create your client avatar.
6)Why did you choose our practice over other competitors?
What made your practice stand out to them.
7)List one thing that has stopped you from coming into the vet in the past.
8)Why did you become a client?
Learn the emotional or logical reasoning behind their choice to have you as their vet.
9)List one thing you would like to see improved in the practice.
10)Are there any new products or services you would like to see added to our offerings?
Be sure to listen and let me know if you have any questions, comments or need help with anything!