Today’s podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing.
In today’s episode, I share what the future of the veterinary marketing podcast is going to look like and what you can look forward to here. I also talk about the 3 things you can do right now in your practice to grow even in uncertain times like these.
I first want to start off saying a huge thank you to my listeners and the support they have given me over the last few years it means so much to me. Going forward with the podcast I want to continue to produce episodes that are valuable resources to veterinary practices. I want to be able to help practices continue to grow and double their practices through their marketing. As this podcast continues to grow I will still be covering marketing strategies and principles. Help with sales processes whether through online, phone or in person. Let you know what specific tools and Softwares are the best for marketing. And introduce case studies with special guests to really learn even more about what works in veterinary digital marketing.
Now here are 3 tips you can use now to grow your marketing and practice during uncertain times
1) Share your insight through your content
Instead of sharing articles that only share information give your audience insight into what exactly this information you are giving them means for them or what they can take away from it.
2) Create more specific content
Targeting specific audiences to speak to through your content will give them the information they actually want and need instead of just generally speaking to a wide variety of people.
3)Create consistent ways to drive clients in
Every practice needs to be running ads and paid traffic, think of paid ads as a cheap insurance policy, and how they can keep you going even when a slow time hits.
Be sure to listen and let me know if you have any questions, comments or need help with anything!