n today’s episode, I talk about the importance of using digital marketing in your veterinary practice even when you’re super busy. Now you may be asking why do should I be marketing while I’m so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow season all of a sudden. When you have marketing already set in place during busy seasons it makes the slow seasons rebound faster. You also have control of your marketing to turn on certain funnels and shut off others whenever you need to.
A few things you can do while your super busy to keep your marketing running.
1) Make sure you have and are using email marketing in your practice to target both current and new clients.
2)Whenever possible keep your content creation going, for example, having a camera ready to go to capture behind the scenes of your practice to turn into social posts.
3) Create blog posts from transcribed consults. This can help your clients find answers they are looking for from you in an easy to access way as opposed to calling and taking valuable time.
4)Find ways you can take your popular content and repurpose it on other platforms and even different forms of media such as taking a video and turning that content and turning it into a blog post.
5) Making small steps in your marketing while your busy can grow into big progress that is beneficial while you hit a slow patch.
6)Using paid ads as a form of insurance for your veterinary practice’s marketing.
and lastly 7) Create evergreen content that you can use for years to come.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!