In today’s episode, I go over the importance of tracking your veterinary practice’s analytics. I cover what you should be tracking, how you should be tracking it, how often you should be checking your analytics, and how they are going to help you grow your business.
While analytics can be viewed as time consuming and confusing its important to keep track of how your offer, ads, content, and emails are being tracked and if they are being tracked properly. Understanding where you stand in your marketing (if things are working or not) is one of the most important things you need to know. You need to know the basics of what’s happening now to plan what your next step will be.
The analytics you should be tracking is dependent on what you want to achieve through your content, ads, offers, and emails. Starting with Google Analytics- Setting up a Google Analytics dashboard, adding Google Analytics to your website, and using UTM tagging for URLs. Once you have these 3 things set up you will want to go to your Google Analytics to make sure it’s working. since google analytics ties into your website there are a few important KPIs to be tracking
Total Visits- Number of people who visit your site
Percentage of New Visit- New people who come to your site
Traffic By Channel-Breaks down which channel visitors came from
Time on Site- How long people are on your site, the longer they spend on your site the more they are inclined to become clients
Bounce Rate- How many people visited your site and left immediately
With social media, you will want to know your typical reach and engagement on each post to get a gauge of how well you are doing. You will also want to track your engagement KPIs. Paid traffic, you will want to look to CPC and cost per conversions KPIs. And lastly, with email marketing, you will want to track your open rate, click-through rate, and take rate of offer.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!