In today’s episode, I cover conversion tracking. How you can track conversions for your veterinary practice, what is the best way to track conversions, how to effectively know where your conversions are coming from, and more.
Conversion tracking can be a pretty difficult task to understand exactly where all of your conversions are taking place at first. By gaining an understanding of what is working with your conversions you are going to be able to perform better in your paid ads and social media. Typically in veterinary practices, you aren’t selling online so you don’t know automatically where your conversions are coming from.
Some of the simplest ways to track where your conversions are:
-Create special landing pages for different channels that can only be accessed from the specific channel.
-Specific CTA for different channels
-And Promo codes that are only available through specific channels
Phone conversions are the hardest conversion to track given that most times clients are switching from devices to call, not fully converting where they first found you. A way to make this a bit easier is using call tracking software like callrail you can create individual phone numbers for each channel.
Url and pixel tracking for conversions is a very powerful tool to use. As digital marketing continues to change we could possibly see pixels becoming unavailable in the future. Moving towards URL and UTM tracking can you give you longevity in your conversion tracking.
And lastly through your veterinary practice management software to fully understand your conversions you will want to track
1The immediate average value of a client
2 Average of the first year of a client
3And lifetime value on average of a client
Be sure to listen and let me know if you have any questions, comments, or need help with anything!