As we near the end of the crazy year of 2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice’s digital marketing from the last year.
In today’s episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing.
There are 5 things we can do to get the most out of your digital marketing:
1) Collect and Compile Marketing Data- Take time to go across your platforms (Facebook, Google, Instagram, etc)and collect all the data you have compiled over the year
2) Analyze- Taking the data you have compiled now is your time to analyze that data and see what worked, what didn’t work, what you would change, what you will keep doing, and see how you can apply it to the future.
3) 80/20 Model- 80% of the results come from 20% of the activity. Using this method will help you readjust to find what you should get rid of and what you should be investing in more.
4)Targeting-Having clear targets of what you want to accomplish in your digital marketing and who is going to help you accomplish them is one of the most crucial steps. Make sure you have your perfect client avatar made to help you know exactly who you are marketing to.
5)Execution-Our last step is execution. Taking all the other steps and putting them to work.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!