VMP 114: What Aspects Of Marketing Should You Focus On First?

Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is…it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice’s marketing. In this week’s episode though, I try to give […]

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VMP 112: How To Simplify Your Veterinary Marketing For More Success

Have you ever felt stuck in your practice’s marketing? Maybe you’re not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today’s episode I cover how to approach marketing so that you don’t ever wonder what […]

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The Ultimate Live Streaming Guide For Veterinary Practices:

Live Streaming is a massive opportunity for Veterinary Practices to attract, engage and retain clients. In fact, I think that Live Streaming is one of the best marketing activities a practice could use today. Why livestreaming? Livestreaming gives you access to all of your clients and potential clients like never before, not only that live […]

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Veterinary Marketing Ideas

VMP 110: How To Grow Your Practice With Minimum Viable Marketing

Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay […]

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VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice

Today’s interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords. Here is […]

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VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice

Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can […]

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VMP 087: How To Run Split Tests On Your Veterinary Practice’s Marketing

Marketing is both an art and a science. Sometimes you’ll put together a piece of content or an ad and you think that it is going to be massively successful, but then once it gets out in front of your clients it bombs. What makes an ad, a piece of content or an email work? […]

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VMP 079: Give Your Veterinary Hospital A Total Marketing Makeover Part 4

Today’s episode is the last part in the 4 part series on how to give your veterinary hospital a total marketing makeover and how to make this year your veterinary practice’s best year ever. Today’s episode we specifically cover how to know that your marketing is working and that you are executing well. Creating an […]

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VMP 077: Give Your Veterinary Hospital A Total Marketing Makeover Part 2

Happy New Year Everyone! So in Last week’s episode we talked about how to figure out yourself, your veterinary hospitals marketing, set baselines for metrics and more. If you haven’t listened to that episode be sure to do that because it is definitely the important first step in seeing improvement in your marketing this year. […]

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VMP 076: Give Your Veterinary Hospital A Total Marketing Makeover Part 1

The new year is upon us, and today is the last Monday of the year! In honor of the new year, and because people often times want to set new goals and resolutions in the new year I have decided to do a four part series on  how to give your veterinary hospital a complete […]

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VMP 066: New Ads That Will Help Generate New Clients At Your Veterinary Practice

Any time that there is a new way to generate new clients at your veterinary practice is good news! This week, Facebook released their new lead generation ad type and I think this is big news for your veterinary practice’s marketing. In this week’s episode I break down some new changes that Facebook has released […]

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VMP 065: How To Define Your Veterinary Practice’s Ideal Client

One of my favorite things about Marketing is that you have the ability to choose who you work with and who you attract to your digital marketing pieces. I bet it isn’t said too often but you can choose who you work with and what kind of clients come to your practice. I am sure […]

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VMP 062: How To Create Your Veterinary Marketing Dream Team

One thing that I keep seeing over and over with the veterinary industry is that everyone has TONS on their plate. It shouldn’t really be a suprise with as much work as a veterinary hospital sees that there simply isn’t time for marketing activities like content creation. On this week’s episode I go over how […]

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VMP 061: How To Market Your Veterinary Practice In Any Economy

If you’ve been watching any financial news at all you’ve probably been feeling pretty nervous. Financial Pundits are saying that we’re in a buble or that we’re heading for a correction. Well if you remember the last time this happened in 2008 you probably recall that things slowed down a lot. From what I’ve been able […]

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VMP 060: What’s Working In Veterinary Social Media With Danielle Lambert from SnoutSchool.com

I’ve had Danielle on the podcast now 4 times, and I always enjoy our interviews because Danielle is a great practitioner of what she preaches. She has the unique perspective of being a practice manager as well as an amazing marketer so she is able to share some great insight. In this week’s episode we […]

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VMP 059: Dr. Mark Olcott on How To Use Vitus Vet To Market Your Practice

In this week’s episode, I talk with Dr. Mark Olcott, co founder and CEO of Vitus Vet. Dr. Olcott has a really unique background in veterinary medicine and has worked in all kinds of practices. We discuss content marketing, using segmentation in content marketing to how to use mobile apps in your veterinary practice. Dr. […]

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VMP 058: How To Market Your Veterinary Practice Like Disney

Disney is one of my favorite brands because they have some of the most amazing marketing out there. Not only is their marketing amazing but they consistently put out the amazing content. In today’s episode, I break down how you can apply some of the same principles that they use in their content and their […]

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VMP 053: Jane Dawkins On How To Use Storytelling To Create A Personal Brand

Helping clients feel like they know your brand or veterinary practice can be a difficult task and what can help create a brand that is personal and interactive is good storytelling. On today’s episode I talk with Jane Dawkins on the show today who is Marketing Communications Officer, Ontario Veterinary College University of Guelph and one of […]

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VMP O52: The First Anniversary Episode What Happened Last Year, Some Predictions For Where Marketing Is Going & Some Q&A

This is a special episode of the podcast because it is the first anniversary of starting the podcast! I can’t believe a year has gone by already! In this episode I talk about what I think has been the most important things that have happened in marketing and where it is going for your veterinary […]

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VMP 050:Dr. Peter Weinstein On How To Work On Your Veterinary Practice, Not Just In Your Practice

People who work inside the veterinary industry are some of the most knowledgeable and passionate people I have ever encountered. They spend years getting trained to do their job, but one area of training that veterinarians don’t receive is how to run their veterinary practice from a business standpoint. This industry is unique because the […]

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VMP 047: How To Create Landing Pages For Your Veterinary Practice

    In past episodes I’ve talk about using landing pages, but have never really gone over how to create landing pages for your veterinary practice, and this episode changes that! In this episode I discuss what elements your landing pages should have, and the best way to approach landing pages in general. The three […]

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VMP 046: Paid Advertising VS Organic Advertising For Your Veterinary Practice

Should your veterinary practice’s marketing efforts focus on growing organic traffic or paid traffic? That is a question you may not be asking, but there is a good chance that what you’re doing to market your practice is pushing you one way or the other. First what is organic traffic? Well I define organic traffic […]

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VMP 045: 5 Conversion Tools That Help Your Veterinary Practice Get More From Your Marketing

Almost every veterinary practice has some type of traffic coming to it already. Just by the nature of being online and being a legitimate local business it is likely you’re getting organic traffic to your site and your site may be working alright, but I guarantee it could be doing better! When you make improvements […]

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VMP 044: How To Quickly Learn and Implement New Marketing Concepts With Dr. Karen Metzler

Often times I hear veterinary professionals say how overwhelming learning digital marketing can be, and I totally get it. There is so much to learn and implement. What kind of marketing should you be doing, should you focus on this social media platform, is your website good enough? You could do marketing full time for […]

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VMP 043: Dr. Dave Nicol On Marketing Strategies and Principles That Help Grow Your Veterinary Practice

This week we have Dr. Dave Nicol on the podcast, and we talk about marketing strategies and principles that will help to grow your veterinary practice. Dr. Dave Nicol is a marketing expert who speaks internationally on veterinary marketing, management and staffing. Dr. Nicol has a very unique perspective on marketing because he owned a […]

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VMP 042: SEO For Your Veterinary Practice Part 2

In today’s episode we get into the nuts and bolts of what actually makes good SEO for your website. We talk about best practices, things you should be doing and things you definitely need to avoid. If you want more organic traffic coming to your site then this is the episode for you. In last […]

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VMP 041: SEO For Your Veterinary Practice Part 1

Almost everyone these days knows about SEO because SEO (or search engine optimization for those of you living under a rock) is an extremely important part of your veterinary practice’s traffic. Online search through Google, Bing or Yahoo has become a part of life and has completely changed the way that people make purchases. In […]

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VMP 039: How To Use Twitter Ads To Market Your Veterinary Practice

If you talk about paid digital ads, most times you’ll be talking about Facebook ads, Facebook Dark Posts or Google Adwords. Of course all of these ad platforms have great potential, but are you overlooking something by not testing out Twitter ads? I think that twitter is seriously underestimated when it comes to their ad […]

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VMP 035: How To Use Your Veterinary Practice Management Software To Market Your Veterinary Practice

One of the most important questions you can ask yourself for your veterinary practice is, “What does my ideal client look like?”. Finding common elements between your best clients can really help you to grow and build your practice. Most businesses don’t have a way to track this, but almost every veterinary practice is building […]

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VMP 034: Domain Names, Branding Changes and Passive Traffic For Your Veterinary Practice

Your domain name is like the real estate that your website sits on and it is extremely important for both search engine traffic as well as type in traffic. In this episode I show you how to potentially find new domain names that you can use to forward passive traffic and generate steady streams of new […]

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VMP 033: How To Use Snapchat At Your Veterinary Practice With Dr. Cody Creelman

You’ve probably heard about Snapchat, and unless you’re under 25 chances are you aren’t using it, not yet anyways. As is with most mobile apps or social networks younger demographics tend to flock to places before they become mainstream. What I think sets Snapchat apart from other apps and social media platforms is that large […]

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4 Ways To Use Data to Give Your Veterinary Practice The Marketing Edge

This is a Guest Post by Sam Razor, I hope You Enjoy it! Sam Razor is CEO/President of Hippo Manager Software, Inc., veterinary practice management software. He likes big data, he cannot lie. You other brothers can’t deny. You can contact him at srazor@hippomanager.com or his direct line at 859.334.0847. By now, you’ve probably heard […]

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VMP 032: 3 Email Marketing Tools That Will Help You & Your Veterinary Practice

Want to make email easier, less annoying and a tool to help you grow your veterinary practice? In this episode I go over 3 email marketing tools that help you do just that. This episode we talk about ways to better engage and communicate with clients while taking less time to do it. Want to […]

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VMP 031: How To Use Amazon To Market Your Veterinary Practice

Amazon is a monster. You’re probably frustrated if you’ve ever tried to sell anything to compete with Amazon, but they don’t have to be competition. In this episode I go over three ways to use Amazon to help attract, engage and retain your clients. I’ll show you how to self publish a book using Createspace.com, […]

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VMP 030: SEO and Copywriting For Your Veterinary Practice With Pam Foster

Search engine optimization is definitely an important way to generate traffic to your website, but it can seem like a mystery. In today’s episode we talk SEO and copywriting with Pam Foster. The biggest bang for your buck with your veterinary practice will be local seo, where you try and target people in your local […]

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VMP 028: Danielle Lambert on How To Use Facebook To Grow Your Veterinary Practice

Facebook is probably the single best way to grow your practice right now. That is a bold statement but I really believe it is true. You can get in depth demographics to choose from and can start with as little as $1. Danielle Lambert from Snoutschool.com shares her secrets to Facebook ads and marketing. We […]

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VMP 027: Big Marketing Mistakes I’ve Made And How To Avoid Them

Making mistakes in marketing is inevitable. It is actually the whole point of marketing. You need to find out what works and more importantly what doesn’t work because if something isn’t working and you keep spending or relying on that you’ll likely go broke or out of business. I’ve made lots of mistakes when marketing […]

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VMP 026: How To Use Linkedin To Market Your Veterinary Practice

Chances are you are already on Linkedin, but I bet you’re not using it to its fullest. Have you ever though of trying to attract new clients using Linkedin? I haven’t seen anyone trying to use Linkedin to get new clients, but every day, well paid professionals are there being completely untapped. On This episode […]

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Become A Quick Content Creation Machine

Creating content is extremely important for a bunch of reasons. For example, you need fresh content to send out to your email list so that you can keep engagement high, since sending emails to your client list once a year likely won’t get you too many opens. Good content is also great for being engaging […]

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VMP 025: 6 Marketing Strategies You Need To Implement In 2015

In this episode we will talk about 6 really important marketing strategies that you absolutely need to be using at your veterinary practice. Things are always changing, and opportunities that are here today won’t be here next year. Discover simple ways that you will be able to make incremental improvements in your marketing which will […]

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VMP 021: Advanced Facebook Marketing Strategies For Your Veterinary Practice

Staying in front of current clients and potential clients is what you need to do to provide the best possible care to your clients and the best way(in my opinion) to do this is to use facebook advertising. I’ve spoken a lot about facebook in other episodes, but in this episode, we go over how […]

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VMP 015: An Easy Way To Get In Front Of New Potential Clients And Get A Steady Stream of Referrals

In this episode, I talk about a strategy that helps you get in front of more highly targeted potential clients that can help lead to a steady stream of referrals. What I discuss also helps you to create great content for your website, expand your social media presence and help to build great brand image […]

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VMP 010: 5 James Bond Like Tools To Spy On Your Competition

In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let’s face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that […]

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VMP 009: An Interview With A Web Developer On How To Make A Website That Wins!

In this episode I interview Jared Cullop and Brian Macrae on how to create a website that helps your practice grow. Your website really is the backbone of your marketing and can help you drive clients through the door, but it has to be done right. Jared is the owner of JCI Marketing and not […]

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VMP 008: How To Beat Dr. Google!

When I got into the veterinary industry I heard about “Dr. Google” and I thought that was a pretty funny name for something that was actually really common: people using the internet. Veterinary professionals talk about Dr. Google like they’re the only ones who have to deal with clients trying to find solutions themselves, but […]

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VMP 004: How To Get The Most Out Of Social Media For Your Veterinary Practice.

Socail media is a huge and often confusing topic. In this session of the Veterinay Marketing Podcast I show you how to approach social media and how to avoid being as terrible at social media as everyone else is! Social media is such a powerful tool and when used correctly it can help grow your practice to […]

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