Even the best, most optimized websites don’t convert all traffic and in today’s episode I talk about something most practices aren’t doing but should be: retargeting. Retargeting is the practice of advertising to people who visit your websites. It is a way to build a list without having an opt in. If you have an ecommerce site or if you send traffic your website through advertising retargeting helps you target missed opportunites. In this episode I talk about retargeting on Facebook, google’s ad networks, Yahoo and Bing’s ad networks and Amazon.
Items mentioned in this episode:
Google’s Adwords Certification Program