On this week’s episode I have a special guest, Dr. Caitlin DeWilde, the founder of TheSocialDVM.com and we cover social media marketing for your veterinary practice. Dr. DeWilde has great insight because she is a DVM as well as a social media expert and so she understands the time and financial constraints that practices face when they are trying to create social media marketing plans.
Dr. DeWilde holds her DVM degree from the University of Illinois College of Veterinary Medicine, where she was the president of the Veterinary Business Management Association. Dr. DeWilde also holds a B.S. degree in Agribusiness and Animal Science from Southeast Missouri State University. She currently serves as Vice President for the Greater St. Louis Veterinary Medicine Association. In addition, she is also a member of the Missouri Veterinary Medical Association and the American Veterinary Medical Association. She currently practices part-time at a St. Louis animal hospital. Dr. DeWilde was also recently named as one of just 10 national veterinarians to the AVMA Future Leaders class of 2014-2015.
A lot of times I talk about some advanced marketing techniques that sound good in theory but when it comes to application it is difficult to find time to implement, and that is where Dr. DeWilde comes in. She really understands the difficulties that practices face and so she is all about creating creating solutions that are practical for practices. We also cover topics ranging from what the most common mistakes practices are making to what the best social media platform is. She also explains what she thinks about boosting posts and paying for distribution of content.
Dr. DeWilde also has a special offer for listeners of the podcast. If you would like to get a free social media consultation visit TheSocialDVM.com and contact her to have her evaluate your social media efforts. Dr. Dewilde also does social media management for veterinary practices, which may be a good idea if you are having trouble managing your practice’s social media.