Happy New Year Everyone! So in Last week’s episode we talked about how to figure out yourself, your veterinary hospitals marketing, set baselines for metrics and more. If you haven’t listened to that episode be sure to do that because it is definitely the important first step in seeing improvement in your marketing this year.
In today’s episode we go in depth on how to evaluate your digital assets so that you can know where to start if you are considering doing any changes or improvements. Digital assets are broken down into four major categories and include your website, your social media channels, your email list and finally your content. I think it is safe to say that for any veterinary hospital you can find things that will provide you the highest return on investment if you go in the order of evaluating your assets in that order.
I get the question all the time, “is my website good enough?”, and I think it is pretty easy to answer that question if you know the right criteria to check out. First and foremost, in today’s mobile heavy user base you absolutely need to make sure your site is mobile friendly, and I talk about how to know if it is mobile friendly or as well as a test that you can run on your site by going to https://www.google.com/webmasters/tools/mobile-friendly/ and see if your site passes the simple test or not. I also cover a bunch of other factors, but having a functional site that allows your clients to easily contact you and find the information that they are looking for should be the number one thing you do.
Having social media properties that you engage with frequently and consistently is the next important item in my opinion. I cover the best ways to create consistency so you can increase engagement as well as help with conversion when you create offers. The next item of importance is having an email list that you continue to grow. I feel like email is almost as important as social media, but the reason why social media is slightly more important is because your clients can actually engage back and forth with you. Email is usually one sided, coming from you, which is nice because you can put your message out there. With social media though, clients will be talking to you and so you need to listen and respond. Don’t leave clients hanging!
The last piece I cover is about your practice’s content library. Hopefully you have content at your practice that you are consistently putting out. Creating content helps with SEO, gives you a reason to stay in front of clients and gives them info so that they come to you and your website for answers instead of going to Dr. Google. Creating content doesn’t have to be hard, and if you do it in a smart way, you can create content that you can re-purpose and re-use for all kinds of things.
If you have any questions or comments with any of the info included in this week’s episode please let me know!