Creating content and ads can be difficult enough without having to go through all the extra work of adding tracking pixels into the equation. Google’s new tag manager is going to simplify some of the most important but complicated aspects of digital marketing. One of the things that I fail to do most often that I wish I executed better on was creating enough segmentation for all the tracking pixels that I need to place, but it ads a ton of tedious work to the whole process and often times I forget to do what I know I should be doing.
You can use tag manager to not only remarket, but also to track behavior and engagement on your site. This is probably going to be my favorite marketing tool I use this year!