In today’s episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today’s episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well.
If you haven’t heard of Dr. Brett Beckman, he is a well renowned international speaker and operates the Veterinary Dental Education Center in Orlando, (Lake Mary) Florida.This state of the art training facility is one of only a few in the country dedicated to advancing the educational needs of veterinarians and veterinary technicians around the world in the field of dentistry and oral surgery. Dr. Brett Beckman, DVM is a veterinary dental specialist and sees patients by appointment, Atlanta Georgia, Orlando, Sarasota, Naples, Fort Myers & Punta Gorda, Florida. He is a 1987 graduate of the College of Veterinary Medicine at Mississippi State University.
We jump right into to covering what standard of care is, and how current veterinary dentistry standards aren’t cutting it. There are so many opportunities today where you can create a situation where you are considered a thought leader in your area. Your practice should have a unique selling proposition, what makes you different, what makes you better or innovative and we cover how you can create that through better service and more services in veterinary dentistry.
There are effectively two ways to make more revenue in your practice. You can either sell to more people (IE selling a product to 100 new people) or sell more products to your current clients (IE selling 100 dollars more per client who comes in). Having the skills and resources to be first, better and different when it comes to veterinary dentistry is a great way to stand out from the rest of the practices around you.
Be sure to check out the image library that Dr. Beckman is giving away to listeners of the podcast at http://www.veterinarydentistry.net/brandon
Today we also cover how Dr. Beckman is able to run his own marketing so well. I am a huge fan of his marketing and he has some amazing advice for anyone who is doing marketing in a practice.
Be sure to let me know what you think about today’s episode, and as always if you need any help in your practice’s marketing, send me a message!