Mobile marketing is becoming more important than ever because of changes that are happening to social media platforms, search engine algorithms and increasing ad prices. Today we have Dr. Stacee Santi from Vet2Pet on the podcast to discuss how she has designed an app to help increase client compliance in practice. It is a great interview and it is well timed because Dr. Santi has just released her 2017 Loyalty report.
For those of you who don’t know Dr. Santi, Dr. Stacee Santi graduated CSU in 1996 and began her veterinary career in Portland Oregon at a 13-doctor ER hospital. In 2002, she accepted a position at Riverview Animal Hospital in Durango, Colorado and began managing the hospital in 2007. Being a veterinarian herself, she knows the challenges the industry faces to stay connected to clients. In 2013, Dr. Santi founded Vet2Pet and began working on new contemporary strategies to connect with clients… the first being the custom veterinary app.
Apps for small businesses definitely came into fashion around 2014, but back when they first came out, they were primarily built as re-skinned mobile versions of websites that didn’t have much functionality. In today’s episode, I ask Dr. Santi what she thinks makes an app work inside a practice and some of the key features she has included in her app based on the data that she has collected.
A few of the features we really dive into are the selfies that clients can send, which I think is a brilliant marketing idea, reminders, push notifications and loyalty aspects the app can deliver.
I love push notifications because it is getting increasingly more difficult to reach clients. When you can send out a notification that is going to actually get read by your client, that is a very strong marketing medium. I think it is also great that you can fill prescriptions and book appointments directly from the app.
If you have any questions you should definitely check out Dr. Santi’s Facebook page here