2018 was a really crazy year for marketing! There was so much volatility, loss of engagement on platforms and crazy changes that took place.
In total, I managed just over 240,000 in ad spend on Facebook and just over 260,000 in ad spend on AdWords, and quite a bit of that being veterinary practice’s ad budget.
I share some of the most important lessons that I learned and talk about what I think you should do to improve your veterinary practice’s marketing in 2019 and beyond.
2018 started off with a huge shift in Facebook distribution for business pages on January 19th 2018 algorithm change. This change really set the stage for the whole year and reminded me how important it was to be a multi-channel marketer.
Changes will only continue to come down the pipeline from our big ad network providers. Social media channels are becoming increasingly more crowded as more and more advertisers fight for the same set of eyeballs.
If you don’t have an email list, it is time to start! Email will continue to be one of the most effective marketing tools that you get to own and control.
Be sure to listen and let me know if you have any questions, comments or need help with anything!