Episode 234: All About Tracking Your Marketing

In Today’s episode, I talk all about tracking your marketing and specifically marketing metrics. It is no surprise that tracking your marketing has become more difficult within the last few years. With the Apple IOS 14s privacy update, IOS 15 with even more changes is on the horizon. and even Google has added difficulties to […]

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Episode 233.5: Are You Using This Tracking Tool In Your Marketing?

In today’s Inbetweenisode I talk about using UTM Code for tracking your marketing for your veterinary practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and […]

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Episode 233: How To Create Offers For Your Niche Specific Audiences

In Today’s episode, I am continuing off last week’s episode using the Maverick Marketing Method and I’m sharing how to create offers for your niche specific audiences. I go over how to make and present offers and what is the best way to do that. As we covered last week in the first part of […]

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Episode 232.5: Are You Setting Your Practice Apart From The Competitors?

In today’s Inbetweenisode I talk about what makes your veterinary practice different and stand out from all the other practices around. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even […]

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Episode 232:How to Make Your Marketing Effective With The Maverick Marketing Method

Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today’s episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I’ll go […]

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Episode 231.5: Why You Should Avoid Mass Messaging Marketing In Your Practice.

In today’s Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary […]

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Episode 231: Social Media Marketing With Crystal Cuadra-Cutler From Sociable Pet

In Today’s episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more.  Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up […]

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Episode 230.5 A Simple Overlooked Tip To Use In Your Digital Marketing

In today’s Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even […]

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Episode 230: Marketing With Video For Your Practice With Craig Spinks From Veteos

In Today’s Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more. Craig got his start in video production over 20 years ago and has been working exclusively with the […]

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Episode 229: Pet Wellness Plans, Memberships, and Marketing with Loyalty with Brian Macrae

In Today’s Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how […]

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Episode 228: 7 Lessons To Use To Make Your Practice’s Marketing Stand Out

We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years.  In these last 7 years, we have seen an immense amount of growth in digital […]

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Episode 227.5: Easy Ways To Create Content In Your Veterinary Practice

In today’s Inbetweenisode I share some easy helpful tips for your content creation in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your […]

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Episode 227:The Business Side Of Veterinary Digital Marketing with Karen Bolten from The Business Vet

In today’s episode, special guest Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start and some tips and tricks to using Instagram to reach and grow your veterinary practice audience. Karen Bolten started out her career in the veterinary field […]

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Episode 226.5 Is Your Veterinary Practice Using This Underused Platform?

In today’s Inbetweenisode I share some helpful tips for using Youtube in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices […]

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Episode 226: Content Creation Strategies For Your Veterinary Practice

In today’s episode, I go over content, content types, content creation, and content strategies for your veterinary practice. While we have gone over content in the past, the world and how content creation is done have changed. With creating content it is super important to have a content strategy that you exacts of who you […]

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Episode 225.5 How To Make Your Veterinary Practice Different From Competitors.

In today’s Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or […]

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Episode 225: How Content and Email Marketing Can Help Your Practice Grow With Abby Herman

In today’s episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where […]

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Episode 224.5: How IOS 14.5 Could Effect Your Paid Ads

In today’s Inbetweenisode I share some of the changes that are coming to IOS 14.5, how it could affect Facebook and Instagram ads, and how it could affect us socially and your veterinary practices digital marketing. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to […]

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Episode 224: All About Youtube Ad Placements and Types.

In today’s episode, It’s all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads. Here the 6 types of placements are: -Skippable In-stream Ads This placement is the most recognizable […]

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Episode 223.5: Is Your Practice Missing Out On This Opportunity?

In today’s Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 223: Marketing & SEO Approaches, Strategies and More With Brandon Boyd

In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO. Here are some key approaches and strategies to think about […]

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Episode 222: How Your Practice Can Prepare For Review Updates and Changes

In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future. Reviews for veterinary practices […]

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Episode 221.5: Quick Tip To Improve Your Conversion Process

In today’s Inbetweenisode I share a quick and easy tip you can use to improve your  Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with […]

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Episode 221: How Google Ads New Privacy Policy Changes Will Affect Your Ads

In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple’s lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too. As we have talked […]

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Episode: 220.5: How To Make Your Practice Stand Out With A Quick Tip.

In today’s Inbetweenisode I share how you can market what makes your practice stand out from competitors  Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help […]

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Episode 220: 3 Marketing Misconceptions That Are Holding You Back.

In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice’s marketing grow and perform better. The 3 marketing misconceptions and what you can do instead: 1) […]

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Episode 2195: Make Your Marketing Even Better With This Quick Tip!

In today’s Inbetweenisode I share how a simple tip can help make your marketing even better! Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with […]

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Episode 219: Using Chat Marketing For Your Practice With Phil Masi

In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice’s digital marketing. Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your […]

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Episode 218.5: A Practical, Simple, and Easy Step You Should Be Doing In Your Marketing

In today’s Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up […]

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Episode 218: How To Keep Your Facebook Ads Working Effectively

In today’s episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to […]

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Episode 217.5: Split Testing Ideas To Improve Your Optimization

In today’s Inbetweenisode I share some ideas you can use for split testing and optimization. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen […]

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Episode 217: How Veterinary Dentistry and Dental Marketing Can Help Your Practice Stand Out

Special guest Dr. Brett Beckman joins us in today’s episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more.  Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary […]

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Episode 216.5: How To Keep Your Ad Account In Compliance With Facebooks Ad Network

In today’s Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid […]

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Episode 216: How To Attract New Employees To Work In Your Practice With Ads

In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn’t with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment. 3 of the best placements for employment […]

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Episode 215.5: How To Deal With Volatility In Marketing

In today’s Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips  Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up […]

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Episode 215: Time Saving Tools & Tips to Help Get More Marketing Done

In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice. These tips and tools help your veterinary […]

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Episode 214.5: How To Stop Discounting In Your Veterinary Practice

In today’s Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid […]

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Episode 214: How To Improve Your Employment Marketing At Your Veterinary Practice.

In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice  Founders Tom Seeko and CJ Burnett teamed up […]

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Episode 213.5: Effectively Create Content With One Easy Trick

In today’s Inbetweenisode I share how you can effectively create content with one easy tactic  Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen […]

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Episode 213: 5 Tips To Help Your Marketing In 2021 and Beyond.

In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level […]

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Episode 212.5: Get Better Results In Your Content With A Quick Copywriting Tip.

In today’s Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to […]

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Episode 212: The Best Ways To Measure Your Practices Conversion Analytics

In today’s episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics […]

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Episode 211.5:What The Important Updates Coming To IOS 14 Means For Your Marketing

In today’s Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid […]

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Episode 211:How To Make Your Marketing Amazing In The Next Year!

As we near the end of the crazy year of  2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice’s digital marketing from the last year. In today’s episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 […]

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Episode 210.5: How To Keep Your Ad Cost From Spiking

In today’s Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice’s digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 210: How To Avoid Being Scammed With Your Digital Marketing.

In today’s episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I’ll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We’ll go over some tactics […]

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Episode 209.5: Why Your Veterinary Practice Needs To Be On Tik Tok.

In today’s Inbetweenisode I share a new media medium you should consider using for your veterinary practice’s digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 209: How to Maximize Your Marketing With Evergreen Content & Offers.

In today’s episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week’s episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. […]

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Episode 208.5: How To Make Sure You Aren’t Losing Money On Your Google Ads.

In today’s inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren’t losing money on your google ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 208: How To Keep Your Marketing Costs Down

In today’s episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips […]

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Episode 207.5: How To Avoid Expensive Holiday Ads

In today’s inbetweenisode I cover how you can avoid having expensive ads during a holiday season. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 207: How To Track Conversions In Your Veterinary Practice

In today’s episode, I cover conversion tracking. How you can track conversions for your veterinary practice, what is the best way to track conversions, how to effectively know where your conversions are coming from, and more. Conversion tracking can be a pretty difficult task to understand exactly where all of your conversions are taking place […]

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Episode 206.5: Important Update From Google Ads For Paid Ads

In today’s inbetweenisode I share an important update from google ads for your paid ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 206: Does Your Veterinary Practice Need A Funnel?

In today’s episode, I am talking about using funnels in your veterinary practices digital marketing, I cover what is a funnel, do you need one for your practice, common misconceptions about funnels, and things you should consider before investing in creating a funnel. So what exactly is a marketing funnel? A funnel is a 3 […]

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Episode 205.5 Adapting Your Paid Ads For Heavy Competitor Seasons

In today’s inbetweenisode I share some tips to consider using this fall season when adapting to heavy competitor seasons your paid ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 205: Using Facebook Groups To Successfully Grow Your Veterinary Practice with Michael Shirley.

In today’s episode, I am joined by special guest Michael Shirley! We talk about how to use Facebook groups to create client retention and successfully to grow your veterinary practice. We go over how to use groups, blog content in groups, video content in groups, and how to get content to translate into getting clients […]

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Episode 204.5: Measuring Your Marketing More Effectively 

In today’s inbetweenisode I cover measuring your marketing more effectively  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 204: Why Analytics Are So Important In Your Marketing

In today’s episode, I go over the importance of tracking your veterinary practice’s analytics. I cover what you should be tracking, how you should be tracking it, how often you should be checking your analytics, and how they are going to help you grow your business. While analytics can be viewed as time consuming and […]

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Episode 203.5: What Makes You So Special?

In today’s inbetweenisode I share how you can communicate how your practice is unique and what helps your practice stand out Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 203: Exciting New Updates To Make Your Digital Marketing Better

In today’s episode, I cover some new and exciting updates that are coming to YouTube, Google Ads, Google My Business, and social platforms that you can use to help your practice’s digital marketing. Starting with YouTube, Google now offers a youtube form ad that lets you customize what your clients can request from you. I […]

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Episode 202.5: New Tool Available On Google Ads

In today’s inbetweenisode I share a cool new tool that is now available on Google Ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 202: How To Market Your Practice When Its Busier Than Ever!

n today’s episode, I talk about the importance of using digital marketing in your veterinary practice even when you’re super busy. Now you may be asking why do should I be marketing while I’m so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow […]

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Episode 201.5: How To Create Offers Based On Audiences

In today’s inbetweenisode I share how to create offers based on your audiences. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

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Episode 201:Pricing Strategies To Increase Conversions At Your Veterinary Practice

In today’s episode, I go into the psychology around pricing for products, services, and offers. I share tips, tricks, and strategies you can use in your offers and ads to increase conversions at your veterinary practice. Now pricing and money can sometimes be a touchy subject to many people but typically in vet practices, the […]

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Episode 200.5: Running Paid Ads On Undervalued Platforms Like Youtube & Tik Tok.

In Todays Inbetweenisode I talk about running paid ads on undervalued platforms like Youtube and Tik Tok for your veterinary practice. Be sure to listen and let me know if you have any questions, comments, or need help with anything! 

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Episode 200: Podcast Update & 3 Things Your Practice Can Do To Grow In Uncertain Times

Today’s podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing.  In today’s episode, I share what the future of the veterinary marketing podcast is going to look like and […]

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Episode 199.5: Driving The Right Clients Into Your Practice

In today’s inbetweenisode I share how you can drive the right type of clients into your veterinary practice. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 199: The Simple Yet Effective Marketing Funnel Strategy To Grow Your Veterinary Practice

With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It’s important to make sure they are effectively built out. In Today’s episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A […]

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Episode 198.5: The Importance Of Metrics In Your Marketing.

In Todays Inbetweenisode I share the importance of metrics, tracking, and analytics in your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 198: How To Create Content and Offers To Help Your Practice

In today’s episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being […]

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Episode 197.5: How To Stand Out In Your Marketing

In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 197: 4 Tips To Improve Your Adwords Experience

Whether you are currently using Google AdWords or thinking of using Adwords for your practice’s digital marketing its always good to keep your Adwords running the absolute best they can. In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more […]

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Episode 196.5: Using Education To Sell To Your Clients

In today’s Inbetweenisode I talk about using education to sell to your clients  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 196: How Social Selling Can Help Your Practice Grow.

In today’s episode as we continue to be in the middle of the COVID-19 crisis I share how to sell while increasing your top of funnel awareness and increase demand for your products or services without coming off as your selling in your practice. Now is the perfect time to start focusing on social selling, […]

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Episode 195.5: How To Be Proactive With Your Marketing In Slow Times

In today’s Inbetweenisode I share how you can be proactive with your veterinary practices digital marketing in this time with the coronavirus pandemic or any slow time. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 195:How to Keep Your Practice Busy At Any Time

As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy? In today’s episode, I talk about ways you can use right now to keep your veterinary practice busy even when it’s slow. The best thing to do […]

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Episode 194.5: Improving Your Social Media Engagement With One Simple Trick

In today’s Inbetweenisode I share a small trick to use to help with your social media engagement. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 194: Social Media Marketing For Your Practice With Cheyanne Flerx

Special guest Cheyanne Flerx joins us on the podcast today to talk about all things social media marketing for veterinary practices. This episode is filled with awesome actionable information you can use in your veterinary practice. We talk about social media marketing, creating marketing plans, and creating content plans for the marketing of your practice. […]

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Episode 193.5: New Updates Coming To Google Chrome Browsers

In Todays Inbetweenisode I talk about a new change coming to google chrome browsers and what that could mean for your marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 193: How To Drive Clients Into Your Practice With Marketing.

In today’s episode, I share if I owned a veterinary practice how and what I would do to drive clients into your practice with marketing. 1) Starting with the most important part of digital marketing you want to make sure that you have a solid website in place before starting to market your veterinary practice. […]

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Episode 192.5: A Simple Mind Shift To Help You Perform Better In Google Ads

In today’s inbetweenisode, I share a simple mind shift to make your Google ads perform better. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 192: Should You Create A Facebook Group For Your Practice?

In today’s episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email […]

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Episode 191.5: How To Make Sure Your Marketing Is Effective

In today’s inbetweenisode, I share one simple question to ask that can help improve your marketing and make it more effective. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 191: Improve Your Marketing With 10 Simple Questions

In today’s episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving […]

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Episode 190.5: New Facebook Pixel Feature!

In today’s inbetweenisode, I talk about a new update to the Facebook pixel tool Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 190: 5 Ways To Make Your Marketing Less Time Consuming

With the world getting busier day by day it’s hard to find time to get everything you want or need to get done actually get done. In today’s episode, I share with you 5 simple and easy to implement ways you can save time with your marketing and best of all each tip doesn’t cost […]

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Episode 189.5: The 3 Types Of Searches In Digital Marketing You Should Know.

In today’s inbetweenisode, I go over the 3 types of searches you should know about specifically for google ad words purposes. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 189: How To Use Discounts Without Bankrupting Your Practice

Discounting can be a tricky slippery slope to go down sometimes, but you can keep your practice from falling into the discounting trap with a few tactical tips. In today’s episode, I share 5 simple and tactical tricks and tips you can use to use discounting in your practice without going bankrupt. Everyone in the […]

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Episode 188.5: One Simple Mindset Shift To Improve Your Content Creation

In today’s inbetweenisode, I share some encouragement to keep producing and creating amazing content. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 188: How To Start Using Text Message Marketing For Your Veterinary Practice

In Todays Episode I share how to incorporate text message marketing into your veterinary practice. Using text messaging marketing provides so much potential to your practice however it is very underused in the veterinary industry. Adding text message marketing into your marketing for your veterinary practice is a great way to increase communication with your […]

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Episode 187.5: How To Improve The Quality Of Your Content

In today’s inbetweenisode, I share an amazing website that can help you improve the quality of your content. Envato elements has pretty much any kind of digital assets you could need to improve your content quality. From fonts, powerpoint templates, adobe templates (Photoshop and premier), stock photos, stock videos, and graphic templates. Be sure to […]

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Episode 187: 5 Important Tips For Your Marketing In 2020

Happy New Year! 2020 is quickly approaching us and as we close out this decade we are going to take a look at some very important tips you can add to your digital marketing in the new decade.  In today’s episode, I share 5 important tips for your marketing in 2020 and beyond! As we […]

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Episode 186.5: 4 Match Targeting Options In Facebook Ads

In today’s inbetweenisode, I talk about Facebook’s newly added targeting options. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 186: Digital Marketing For Veterinarians With Mariona Escala

On Todays Episode we have a special international guest! Digital marketing expert for veterinarians Mariona Escala and I talk about how she got started in digital marketing, what she sees veterinary practices doing well, and what she feels veterinary practices need to work on in their digital marketing.  Mariona first got started in the veterinary […]

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Episode 185.5: A Simple Tip For Saving Your Ad Spend

In Todays inbetweenisode, I share a super simple tip that you can use to save your ad spend  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 185: What To Do When You’re The Practice Marketing Person? Part 4

Today is the end of our What to do when you’re the practice marketing person 4 part series. We have gone over all the essential items and tips to get you started on marketing! In our first week, we went over the top 3 most important first steps to have squared away before beginning and […]

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Episode 184.5: Gathering Better Data In Your Digital Marketing

In Todays Inbetweenisdoe I cover how you can gather better data in your practices digital marketing.  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 184:WHAT TO DO WHEN YOU’RE THE PRACTICE MARKETING PERSON? PART 3

Its week 3 of the What to do when you’re the practice marketing person 4 part series! For the last 2 weeks, we have covered the general overview of the 3 most important steps to have figured out at the beginning. We then took a deep dive into what inventory you should take of your […]

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Episode 183.5: 2 Important Questions To Improve Your Marketing

In Todays Inbetweenisode I talk about 2 very important questions you should ask yourself to help improve your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 183: What To Do When You’re The Practice Marketing Person? Part 2

Last week on the podcast we started the 4 week series of what to do when you’re in charge of marketing and we covered the three most essential first steps ( Taking inventory, Planning, and Executing) you need in marketing and covered them in general terms. In Todays Episode we are going take a deeper […]

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Episode 182.5: The Importance Of Having A Marketing Plan In Place

In today’s Inbetweenisode I cover the importance of having a marketing plan in place. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 182: What To Do When You’re The Practice Marketing Person

So you are now in charge of the digital marketing in your veterinary practice, but you may be asking yourself what next? For the next 4 weeks, I’ll be covering what to do when you are in charge of marketing. Also, the next steps to take to become a great digital marketer for your practice. […]

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Episode 181.5:Understanding PainKillers And Vitamins In Marketing

In Todays inbetweenisode, I share what painkillers and vitamins have in common with marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 181: 5 Practical Tips You Can Use To Combat A Slow Down In Your Practice

Slow seasons can hit veterinary practices at any time of the year, some may experience a slow down in summer or even during the winter holiday season.  In today’s episode, I share with you 5 Practical Tips you should use when business starts to slow down in your veterinary practice. The 5 things I would […]

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Episode 180.5: Major New Feature Available On Facebook

In Todays Inbetweenisode I share a major new feature I found in Facebook business manager! Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode 180: Making Your Practices Ads More Effective While Keeping Ad Cost Down.

In Todays Podcast Episode I talk about how to drive your ad cost down and how to ultimately make your veterinary practices marketing and ads more effective. As we are starting to go into the holiday season here we are starting to see seasonal and competition changes coming up, making keeping your ads cost down […]

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Episode 179.5: How To Turn Your Followers Into Clients.

In today’s inbetweenisode I share a quick tip on how you can turn your social following into clients for the holidays. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

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Episode :179 Could Facebook Ads New Updates Change Your Marketing?

If you have been Facebook Ads manager for some time you probably have seen that ads manager looks different lately. In today’s episode, I talk about the newest updates to facebook ads and what exactly is conversion budget optimization? I also talk about a lot of the new automation tools now available and who and […]

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Episode 178.5: New Features Available For Your Paid Ads In Facebook.

In Todays Inbetweenisode I cover some new features available for your paid ads in facebook.

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Episode 178: How Using Micro Targeting In Your Marketing Can Help With Expense

As we are starting to gear up for the upcoming holiday season we can count on a few things. the weather is getting colder, appointments start slowing down, and ad cost is going up! In today’s episode, I talk about how to use micro-targeting in your practice’s marketing to help with your ad expense. Micro-targeting […]

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Episode 177.5: How To Easily Simplify Your Traffic Tracking And Measuring.

In today’s inbetweenisode I share an awesome tip that will help you easily simplify your tracking and measuring on your traffic. I also talk about my upcoming free webinar! To find out more go to veterinarymarketingpodcast.com/webinar

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Episode 177: 5 Facebook Marketing Strategies That Are Recipes For Success!

Using Facebook ads in your practices digital marketing you want to have your ads perform as best as they can. In Todays Episode I talk about the 5 different Facebook marketing strategies you can use in your veterinary practice digital marketing. These strategies are a recipe for success and great to use for both Facebook […]

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Episode 176.5: Are Sending Enough Emails In Your Email Marketing?

In Todays Inbetweenisode I talk about email marketing and what is the best amount of emails to send and if you are sending your email lists too many or not enough.

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Episode 176: Using Laser Targeted Segmented Lists To Increase Revenue and Conversion In Your Practice

In Todays Episode I cover how to use ultra segmented targeted list inside your veterinary practice to help grow your business through very pinpointed targeted marketing. I also talk about how using these segmented lists can actually be very helpful to increase conversion and in turn, increase your revenue in your veterinary practice. Keeping track […]

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Episode 175.5: 2 Tips On How To Have Your Marketing Perform Effectively All Year Long

In Todays Inbetweenisode I share with you how you can prepare for the upcoming holiday and election seasons in your paid advertising 

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Episode 175: How To Choose & Identify Offers That Your Customers Will Actually Want.

If you are doing content creation by yourself in your practices digital marketing you probably aren’t sure what exactly you should be promoting or marketing to your clients to get them into your practice. In today’s episode, I talk about how to really identify the aspects of your business and which offers you should be […]

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Episode 174.5: Is Google Reps Advise Actually Helping Improve Your Ad Words Marketing?

In today’s inbetweenisode I talk about if Google reps advise is actually beneficial to your Google Ads marketing. And I also share some of my personal experiences with google reps.

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Episode 174: The Importance Of Storytelling In Your Video Marketing With Brynn Zittle

Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today’s podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her […]

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Episode 173.5: How Taking Notes On Your Ads And Content Can Drastically Improve Your Digital Marketing

In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.

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Episode 173: 3 Crucial Paid Ads Campaign Elements You Need to Have Squared Away Before You Start Running Ads

Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know. In today’s episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere […]

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Episode 172.5: How Google Ads Removing 1 Metric Could Change Your Marketing

In today’s inbetweenisode I talk about one of google ad words metric that is going away in the newest update.

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Episode 172: Things That Could Be Affecting Your Marketing Today and How Digital Marketing Could Look Like In The Future

In today’s episode, we are taking a look at the current state of digital marketing, what could possibly happen in the future to digital marketing, what that means for your veterinary practices digital marketing and how to set yourself up to be prepared for possible future changes in digital marketing. Digital marketing is becoming increasingly […]

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Episode 171.5: Are You Using Googles 3 Key Products In Your Marketing?

In today’s Inbetweenisode I cover using Googles 3 key products in your veterinary practices digital marketing.

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Episode 171: 8 Tips To Attract Attention And Make Your Marketing More Effective

In Today’s episode, I share a few tricks to use to get your veterinary practices digital marketing more attention and help your digital marketing stand out to your audiences. I will also be sharing with you how you can get your content and offers more attention because let’s be honest, your offers and content can […]

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Episode 170.5: An Important Update To Google Ads

In todays inbetweenisode I talk about Googles latest update to Google ad words and what that means for your digital marketing.

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Episode 170: How Much Should You Know About Digital Marketing?

Have you ever been overwhelmed with your veterinary practice’s digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know […]

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Episode 169.5: Making Your Practice’s Marketing Successful

In today’s inbetweenisode, I share how to make your veterinary practices marketing successful

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Episode 169: Using Email Marketing To Grow Your Practice

Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions.  In today’s episode, I cover using email marketing to grow your veterinary practice. I also share how to attract […]

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Episode 168.5: Audience Sizes For Your Campaigns

In Todays Inbetweenisode I am talking about audience sizes for your campaigns

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Episode 168: 5 Tips To Dramatically Improve Your Marketing

It’s crazy to think that the Veterinary Marketing Podcast is now 5 years old! I want to say thank you to every single listener out there, honestly, thank you so much. So to celebrate on today’s episode I am sharing 5 things you need to do to dramatically improve your marketing. 1) Set up Your […]

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Episode 167.5 The Difference Between Brand And Brand Equity

In Todays inbetweenisode i cover the main differences between brands and brand equity

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Episode 167: How To Get The Most Out Of Your Marketing With Sandra Byron From Digital Vet Marketing

Today on the podcast we have another very special guest that is going to share with us some wonderful tips, tricks and ways to help veterinary digital marketers really get the most out of their marketing. As well as some of the current trends that are happing in digital marketing, what she thinks is important […]

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Episode 166.5: Setting Expectation Based On Results and Traffic

On today’s Inbetweenisode I talk about how to set expectation based on results and traffic. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 166: Loyalty In Your Veterinary Practice With Brian MaCrae

Would you love to be able to turn first-time clients into lifetime clients? Loyalty in your veterinary practice is one of the most important things you should focus on in your practice. In today’s episode, I am talking with Brian MaCrae from Rethink Veterinary Solutions about the importance of loyalty in our veterinary practice and […]

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Episode 165.5: How To Make Your Stories More Effective

On Today’s inbetweenisode I share a quick tactic you can use to make your stories on Instagram more effective with one quick trick!

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Episode 165: How To Maximize Your Content Creation

Do you struggle with content creation or your content marketing? Figuring out when and what to post can be difficult and time consuming but it doesn’t have to be. In Todays Episode I talk about how you can maximize your content creation, create effective content, and how to repost your content for your digital marketing […]

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Episode 164.5 Content Creation Quality vs Quantity For Your Veterinary Practice

In Todays inbetweenisode I talk about whether you should be focusing on the quality of your content or the quantity you put out.

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Episode 164: How To Generate Clients In Your Practice With Offers

 Getting new clients into your practice and converting into loyal clients is your ultimate goal in growing your veterinary practice. If you want to drive clients into your practice for specific treatments, limited time specials, or even products offers are what are going to drive them in.  In today’s episode, I give you some tips on how […]

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Episode 163.5: The Importance Of Using Social Platforms

On Todays inbetweenisode, I share the importance of actually using and engaging on social platforms.

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Episode 163: The 3 Biggest Problems Veterinary Digital Marketers Face.

In Todays Podcast episode I share with you what are the 3 most common problems I see veterinary digital marketers face and how to overcome them. I’ll cover how to measure ROI, how to measure the effectiveness of your marketing, and how to overcome difficulties with content creation. Many veterinary practice marketers will tell me […]

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Episode 162.5 How To Repost Content Using A Simple Tool

In Today’s Inbetweenisodes i cover a cool tool to use to repost content called snipp.ly

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Episode 162: Streamlining Marketing Tips For The Time Crunched Veterinary Digital Marketer

Do you ever wish there were more hours in the day or days in the week? I get it! you’re a busy professional in your veterinary practice that is crunched for time. In this week’s podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what […]

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Episode 161.5: How to Access Instagram’s Swipe Up Feature Under 10 Thousand Followers

In Today’s Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don’t have over 10,000 followers!

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Episode 161: Instagram Marketing For Your Veterinary Practice Part 2

Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram. Today we will be covering everything Instagram […]

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Episode 160.5: How To Avoid Using Banned Hashtags On Instagram

In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts. Be sure to listen and let me know if you have any questions, comments or need […]

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Episode 160: Instagram Marketing For Your Veterinary Practice

Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently. In today’s episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 […]

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Episode 159.5 2 Super Useful Tips For Your Google Ad Words Ads

In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 159: 30 Day Veterinary Practice Marketing Challenge Part 4

We have come to the end of our 30-day marketing challenge!  In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have […]

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Episode 158.5 Adding Transcriptions On Your Videos

In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 158: 30 Day Veterinary Practice Marketing Challenge Part 3

It’s week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid […]

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Episode 157.5 Getting The Most Out Of Google Ad Words For Your Marketing

In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice’s marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 157: 30 Day Veterinary Practice Marketing Challenge Part 2

Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our […]

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Episode:156.5 Future Changes Coming To Facebook

In Todays Inbetweenisode I share some future changes coming to Facebook. Be sure to listen and let me know if you have any questions, comments or need help with anything!

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Episode 156: 30 Day Veterinary Practice Marketing Challenge Part 1

Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success […]

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Episode 155.5 Messenger Marketing In Your Practice

In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or Instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat

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Episode 155: Building A Social Media Strategy

In today’s episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time. It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any […]

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