Episode 187: 5 Important Tips For Your Marketing In 2020

Happy New Year! 2020 is quickly approaching us and as we close out this decade we are going to take a look at some very important tips you can add to your digital marketing in the new decade. 

In today’s episode, I share 5 important tips for your marketing in 2020 and beyond!

As we continue in this new heavily technological decade we can expect digital marketing to grow in popularity which in turn means new competition in the market. With this new competition, it is even more important to make your digital marketing stand out. Making your marketing stand out can be done in  5 easy ways: 

1)Improving Content and Ad Creatives 

If you are not happy with your cost per action or the response you are getting the way to get a better response and a better cost per action is to improve the quality of both your content and your ad creatives. Better content quality will improve your engagement. 

2)Retargeting Lists

Your Retargeting list makes a huge impact on your ads. You need your lists to be engaging with your content and have retargeting pixels on your site as well as knowing and understanding which of your audiences are performing the best.

3)Email List

Make sure you have a way to send out emails automatically and have a few email sequences like a newsletter welcome series, and specific segmented series.

4)Text Message Marketing

Text message marketing is a growing form of marketing, as the year progresses we can expect more and more companies to be using text message marketing.

5)Having Segmented Tunnels

Lead potential clients through the bottom of the tunnel to get them into your practice as a new client.

Be sure to listen and let me know if you have any questions, comments or need help with anything!


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