Episode 192: Should You Create A Facebook Group For Your Practice?

In today’s episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email list, and how to build pixel audiences.

So what exactly is a Facebook group? 

A Facebook group is a micro community in facebook that people join to discuss a specific topic.

The great thing about groups is there are groups for every type of topic and can be as specific as you want them to be (ie breed specific groups, location,etc..). Meaning you can create the perfect group for your practice that your perfect audience will want to be a part of. Creating your group around your target audience is a great way to engage with clients by providing them a space in a community that is just for them and what they care about. Knowing what your audience cares about or concerns them is a  way to know what exactly they will be discussing in your group.

When first creating your group you’ll want to make sure you have these 4 steps done

1)A name for your group

2)A description of what your group is about and who its for

3)Rules. let your members know what is and isn’t allowed in the group.

4)(For Closed Groups) Ask Relevant questions to join the group. For one of your 3 questions, you can use it as an opportunity to ask for emails for your email lists.

Having a closed group will help keep spammers out.

Now that your group is created you can now start engaging wit your members by interacting with their post and asking questions to other members.

Be sure to listen and let me know if you have any questions, comments or need help with anything! 


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