In today’s episode, I am talking about using funnels in your veterinary practices digital marketing, I cover what is a funnel, do you need one for your practice, common misconceptions about funnels, and things you should consider before investing in creating a funnel.
So what exactly is a marketing funnel? A funnel is a 3 stage process that takes strangers through the sales process of getting their attention and awareness and moving them down to ultimately turn them into customers. The three stages are awareness, evaluation, and conversion. Awareness is the first stage is your first impression to potential clients essentially getting a foot in the door for them to get to know you and your brand. Evaluation is the second stage where the potential clients now know who you are and what you offer. This is when potential clients will start weighing out if you are a good fit for them. The third and final stage is conversion where the potential client now becomes a real client and has purchased a product or service from you.
Now that you know what a funnel is and how a funnel works there are a few key things to consider before creating your funnel.
First, your basic foundation you need for your funnel is who do you want as a client? Create a perfect client you want to target and serve.
What are your ultimate goals?
What do you want to sell to clients?
Start with the lowest hanging fruit. Target clients that are actively looking for the service or product you are offering.
Remember you can create funnels as long or short as you want, whatever works for your practice and what you are wanting to accomplish in your goals
Be sure to listen and let me know if you have any questions, comments, or need help with anything!