Episode 212: The Best Ways To Measure Your Practices Conversion Analytics

In today’s episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see what’s working and what’s not.

Some of the best ways to make your measuring analytic easier are:

-Create an offer that is only for a specific platform- your platforms can be each social platform, emails, blog post, etc. Think like a promo code. Clients only know about a specific offer because they found you through the specific post or ad.

-Create Individual landing pages for a specific platform- Using the same kind of idea as the last way to measure conversions, you can create landing pages that can only be accessed through your post, emails, and platforms.

-Use UTM Codes- Instead of creating individual landing pages when you don’t have a web team you can create individual links! UTM codes attach a little code at the end of your link you are using helping you figure out where your audience is coming from through a link.

-Pixel Audiences- You can use either Facebook or Google pixels (such as Google Analytics) on your website.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 2 is now up and all about Analytics. You can learn even more about analytics when you Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!


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