In today’s episode, It’s all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads.
Here the 6 types of placements are:
-Skippable In-stream Ads
This placement is the most recognizable and most common choice where you have the option to place at the beginning, middle, or end of the video has to be a minimum of 15 Seconds long or longer. These are a great choice for your first impression so potential clients can get an understanding of who you are by learning more through the ad.
-Non-Skippable In-stream Ads
has to be a maximum of 15 Seconds long or shorter. Non-skippable ads are great for retargeting people who have looked into your practice before.
-Out Stream Ads
This ad placement varies for the others as this ad is an autoplay. This Ad plays automatically and is mobile-only. While you would have great impressions and views its probably not a choice to use for your veterinary practice as there is no intent behind the views.
Great for online sales and stores and you get to select the outcome you want however it comes with a need for a big budget
Creates a sequence of videos and delivers to your ad audience in a specific order. Perfect to consider to use for your employment ads
Great placement to sell physical items in your practice that is underutilized by vet practices
Reminder! Be sure to sign up for the Pre-order of my Youtube ads course and be one of the first registered. Sign up HERE
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Be sure to listen and let me know if you have any questions, comments, or need help with anything!