In this in-between episode I give you a quick tip that will dramatically help you improve your content’s reach, engagement and conversion. The truth is, I initially thought hat when it came to content creation, the most important element was well, the content. The truth is, you need to fucs just as much on the topic, hook and engagement tactics to get more out of what you’re doing. When I started working on ideas and hooks, the numbers went up, and I was able to increase retention. It all starts with the first click and the first engagement, and if you don’t have a shot at getting that, there isn’t any point to making the content itself.