VMP 249.5: A Quick Marketing Tip To Improve Your Veterinary Practice's Conversion

Speaker 0 (00:00:00) - Welcome to the Veteran Marketing Podcast, where it's all about how to attract, engage, and retain clients to your veterinary hospital using digital marketing. My name is Brandon Beshear. I want to give you a quick tip that I think is gonna be very helpful in increasing conversion and your practice. And I think it's gonna be helpful in especially the social content that you do, but also on the listing content that you have as well. So before we begin today, uh, just a couple things. First I want to say this episode is being sponsored by two websites by Brad Haven. For over the past nine years now, used vet equipment.com and new vet equipment.com have been helping vets buy and sell both used and new veterinary equipment. If you're looking to save some money, you can save money when you buy used veterinary equipment on everything from cages, kennels pumps, x-ray equipment, lasers, ultrasounds, dental equipment, surgery equipment, lab equipment from aax access, IDX and hesca tables, tubs and sinks, vet trucks and vet boxes.

Speaker 0 (00:00:56) - What do you have to sell@usedvetequipment.com? They bring the buyer and seller together. Also, if you're looking for new veterinary equipment, amazing warranties, check out new vet equipment.com where they show you the price upfront. They have digital extra equipment, dental, extra equipment, ultrasound equipment, l e d, surgery, lighting, surgery tables, autoclaves. When you go to new vet equipment.com, you'll clearly see the price on every item for sale. You'll be able to check out the warranty so that you can buy without regret@newvetequipment.com. They show you the price up front and give you a great warranty. Also, if you're not a member of the Veterinary Marketing Nerd's Facebook group, be sure to go on over there. Um, I'm doing a bunch of new trainings this month coming out. We have a new training coming out on offers and because of the generous, uh, sponsorship from used vet equipment and new vet equipment.com, this training will be completely free.

Speaker 0 (00:01:45) - So it's gonna be really beneficial for you. Be sure to head on over there. Okay, so let's talk about this tip, uh, that I think is really beneficial for veterinary hospitals when it comes to marketing. And one thing that I see a lot of practices doing, especially with their Instagram and Facebook, is that they are taking their social links and the links on their social sites and they're sending it back to their website, is their primary call to action. And I do think that it is beneficial to have your website listed on your socials, but especially with the new link feature that's on Instagram where you don't necessarily have to have Link Tree, you need to have a way for people to book directly and book directly through your social channels rather than saying 'em to your website so that then they have to go and find the link to book an appointment. So if you're using a scheduling tool, um, and I know there's like a million out there, you want to make sure to put that link directly in there, and I would probably put that as the primary call to action, especially with respect to like Instagram and Facebook because a lot of those platforms, it's not as much as discovery. Like people are finding your content engaging with it. And so

Speaker 1 (00:02:58) - It's not like it's a cold lead that they need to go to your site and check things out and do research and spend a ton of time on your site. It's more of a, okay, I'm interested, I wanna set up an appointment. And so figuring out the easiest way to do that, especially on platforms that have social content where you're gonna get social proof, people commenting and um, giving you that social proof and shares and all kinds of stuff where friends and um, people of that are friends of your clients are seeing content, um, because their, their friends are engaging with it. They, they don't need to go and do research. It's not like they're gonna go and look at what's included in your general wellness and make a decision. I mean, you probably don't have pricing on your site and things. So give people the easiest way possible to convert and don't make them do unnecessary steps.

Speaker 1 (00:03:50) - So think about that process, especially with, um, I would probably do the same thing too with your listings for like Google Business profiles and things like that because the, if people are are interested, they see your, your business profile. If you can have a link for direct booking, um, I think that that's gonna be and should be your primary call to action rather than sending people to your site to go again, do more research and take more steps. Cuz most people are looking for a result and so that top result gives them the answers that they're looking for, especially if it's a, you know, looking at like a MAP listing or a Google business profile listing where it has so much detailed information already on that Google Business profile. You don't need to go through and make them do extra steps. So I think it's gonna help you to get more conversion, make the conversion process easier and that's gonna always be beneficial when it comes to generating new clients.

Speaker 1 (00:04:52) - Listen, if you have any questions, comments, you need help with anything, please don't hesitate to reach out. And that reminds me, if you're not following on Instagram, be sure to head on over Instagram. I'm creating a lot of content there and um, it's at Vendor Marketing Podcast on Instagram and you can also go and access a free course on tracking and analytics. It's called the Three No-Brainer Ways to Track Analytics, which can get by clicking on the link there in my Instagram. So I hope this was helpful. Again, if you need help with anything, please don't hesitate to reach out and we'll see you on the next episode. Have a great day everybody.

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