VMP 251.5: A Veterinary Marketing Principle That Can 10X Your Marketing Effectiveness

Brandon Breshears (00:00:00) - Welcome to the Veterinary Marketing Podcast, where it's all about how to attract, engage, and retain clients to your veterinary hospital using digital marketing. My name is Brandon Breshears and welcome to 251 and a half. Uh, in today's in between episode, I'm gonna tell you a little principle that I think will help you when it comes to your marketing. It'll help you to get more done that help you be more effective in the future, and make it so that as much as possible, anything you do will be usable in the future for you. And I'll explain what I mean by that. Before we begin, I wanna mention just a couple things. First, if you haven't done so already, be sure to subscribe in iTunes, Spotify, Google Play, or wherever you get your podcast from. If you have any questions, comments, need, help with anything, please don't hesitate to reach out.

Brandon Breshears (00:00:44) - I'd also like to mention this episode is being sponsored by two websites by Brad Haven, used vet equipment.com and new vet equipment.com. For over nine years now, used vet equipment.com has been helping vets buy and sell used equipment. You can save money when you buy used equipment. Everything from cages, kennels, pumps, X-ray equipment, lasers, ultrasounds, dental equipment, surgery equipment, lab equipment from a b's, idac, IDX or Hesca tables, tubs and sinks, vet trucks and vet boxes. What do you have the cell at? Used vet equipment.com. We bring the buyer and seller together. Also, are you looking for new vet equipment with amazing quantities? Check out new vet equipment.com or they show you the price. Up front you can see digital x-ray equipment, dental, x-ray equipment, ultrasound equipment, L E d, surgery, lighting tables, tubs, sinks as well. Uh, also autoclaves. If you go to new vet equipment.com, you'll clearly see the price on every item for sale, and you can buy with a great warranty so that you can buy without regret at newvetequipment.com.

Brandon Breshears (00:01:41) - They show you the price up front and give you a great warranty. Also, if you need help with your marketing, if you're slowing down at all, I have some free slots available that you can book a time with me. I do limit the number of clients that I take on. Um, but I do have a couple openings. So if you are somebody who's, you know, looking for more appointments, you're looking to drive more of a specific type of client into your practice, and if you'd like to take a look at how we can help to create a scalable, measurable, and dependable way to generate clients for your veterinary hospital, head on over to veterinary marketing podcast.com, click that contact section, and I will set up a free one-on-one appointment with you to see if there's anything that we could do to help improve the number of clients that you have coming in and things like that. So let's jump into today's episode. The thing that I want you to think about whenever you do marketing and whenever you have somebody in your practice doing marketing for you, it doesn't matter if it's creating social posts or if it is creating Google business profile posts, or if it's creating emails. If you can consider that the marketing that you're creating is a system that you can use in your practice. And with that, it needs to be duplicatable, reusable, as much as possible, and then have a specific goal and objective.

Brandon Breshears (00:02:59) - And that way, if possible, and I I would probably label the marketing activities that you're doing into three different categories, attract new clients, retain current clients, and engage with your current clients too. So one's kind of awareness based, the other two are more transactional based. And with the majority of the marketing that you're doing, if you can focus on creating something that you can reuse over and over again so that when you set it up one time, it then gets out, sent out in an automation, or you're gonna send it out every year and put it in a calendar and it goes out on June 1st, every single year, whenever possible. Create these systems in place and have a way to easily access them. And that means one of the most important things when it comes to accessing your content and the things that you're producing is having a naming convention that makes sense.

Brandon Breshears (00:03:55) - So naming conventions help dramatically when it comes to storing images, when it comes to creating emails, when it comes to creating documents. So really figure out a good system, have that as part of your SOP when you're creating content and marketing. And that's gonna help you to not only be more effective, more efficient, but you're gonna be able to reuse the things that you've made, especially if it's something that works. And if it's something you sent out, you got a great response. You need to save that, and you need to make note of that and use that more frequently and use that as something, the template in the future. Because when something works, you've got to double down on it and do more of what works all. I think a lot of times people think we constantly have to be reinventing the wheel here. You don't. If something works, keep using it, do slight variations and tweaks of that, and you're gonna get better results. I hope that this was helpful for you, and if you have any questions, comments, need help with anything, again, don't forget, head on over to veterinary marketing podcast.com, go into the contact section and just either you can chat with me there, there's a chat widget or hit that contact button if there's anything I can do to help. Always happy to help. So have a great day and I'll see you on the next episode.

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