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VMP 254.5: Should You Post That Stupid Veterinary Holiday Post?
In this episode of the Vendor Marketing Podcast, we talk about the issue of posting empty and uninteresting content on social media. We stress the importance of building genuine connections with clients through meaningful posts and give some great examples. We also advise against using companies that don't generate engagement and encourage listeners to be intentional, create valuable content, and interact with their audience. Don't forget to subscribe for more exciting episodes coming up!
In a recent episode, I had a thought-provoking conversation about a common mistake in social media marketing - posting content that adds no value and is just filler. Trust me, this is a topic that hits close to home for me because I truly believe that social media can be a powerful tool for connecting with clients and building a brand.
We've all been guilty of creating those meaningless posts that seem to be there just for the sake of posting something. But here's the thing - posting nothing at all is actually better than posting content that serves no purpose. In the episode, I emphasized the importance of providing value through your social media posts. I shared an example of a missed opportunity - a simple "happy national cat day" post with no substance. Instead, I encouraged businesses, especially veterinary hospitals, to use these holidays as a chance to tell stories and connect with their ideal clients. By sharing funny or interesting stories about cats, talking about cat owners in the practice, or highlighting the unique aspects of your cat care, you not only provide value to your audience but also build your brand and establish a meaningful connection with your clients.
But that's not all. I also discussed the pitfalls of outsourcing social media to companies that simply post pictures without generating engagement. It may seem like an easy solution, but it doesn't help with building a brand. It's crucial to put thought into your social media posts and ensure they serve a purpose. So, my call to action for you is to be intentional with your social media posts. Put effort into creating interesting and valuable content. Remember, it's not about quantity, but quality. And if you want to dive deeper into these topics, make sure to subscribe to the Veterinary Marketing Podcast because I've got some exciting episodes coming up. Let's make every post count in the world of social media.
Episode Transcript
Brandon (00:00:00) - Welcome to the Vendor Marketing podcast, where it's all about how to attract, engage and retain clients to your veterinary hospital using digital marketing. In today's episode, we are going to be talking about stupid social media posts. If it's stupid, don't post it. Let me explain what I mean by that. I know that you're going to get some value because everybody is guilty of this, which is creating posts that provide no value and is just filler and I'm going to tell you what to do instead. Before we begin, just a few things. First, if you haven't done so already, be sure to subscribe in iTunes, Spotify, Google Play, or wherever you get your podcast from. I'd also like to mention that this episode is being sponsored by two websites by Brad Haven. We have used vet equipment and new vet equipment for over nine years now. Used vet equipment has been helping vets buy and sell used veterinary equipment. You can save money when you buy used equipment on cages, kennels, pumps, x ray equipment, ultrasounds, lasers, dental equipment, surgery equipment, lab equipment from a backside X and.
Brandon (00:00:55) - Pesca Tables, tubs and sinks, vet trucks and vet boxes. What do you have to sell at used vet equipment? We bring the buyer and seller together. Also, if you're looking for new vendor equipment with amazing warranties, check out new vet equipment where we show you the price up front. There's digital x ray equipment, dental X-ray equipment, ultrasound equipment, led surgery, lighting, surgery, tables, autoclaves. When you go to new vet equipment, you'll clearly see the price on every item for sale. And you'll also be able to check out the warranties that you can buy without regret at new vet equipment. Com. We show you the price and give you a great warranty. All right. Let's talk about social media posts that are stupid, that don't serve a purpose. That's just posting for the sake of posting. And that, I think, is the worst thing that you can do. Yesterday was National Cat Day, and I saw Happy National Cat Day, Post National Sibling Days, all kinds of stupid holidays that are out there as a reasons to post and listen.
Brandon (00:01:52) - They are not stupid if you use them properly, but what is using them properly mean? What does that look like? If you posted a picture of a cat and you just said Happy National Cat Day, like great. It doesn't do anything. It doesn't give you any benefit. There's no purpose to posting something like that. Just posting for the sake of posting it. What could you do instead? How about try to make a meaningful connection with the clients that you want to reach? It is a perfect opportunity to tell a story about your practice, to connect with your ideal clients and talk about something that is relevant. You're a veterinary hospital, right? It's National Cat Day. There has to be some stories that you could talk about, about cat people. You have people in your practice who are cat people. What are some crazy things that they do because their cat people tell a story about the first time that you treated a cat that was funny or interesting. Talk about your practice cat, how they got there, where they got their name from.
Brandon (00:02:53) - Talk about the person in your practice who has ten cats and why they're so crazy about cats, right? Whatever it is, there's a million ways to be interesting and also to connect with your ideal clients that helps you to not only build your brand, but build connection with people that are also cat owners in your practice. Just posting a stupid picture with Happy Cat Day doesn't do anything for you. In fact, I think it just is adding to the noise of the internet and it's not helpful. So to get through the noise, you have to, number one, put some thought into it. Number two, you have to make sure that you are trying to serve a purpose, be interesting, be entertaining, be educating all of those things. Right. And it's not going to come easy or automatically. And in my opinion, it's probably worse just to post a picture and say Happy National Cat Day versus not posting anything at all. So I would probably not want to post anything at all, but that's just my perspective and I just see this happening over and over again in veterinary medicine.
Brandon (00:03:58) - Don't just post for the sake of posting. If you're using a company that just is posting pictures for you and it's not getting any engagement, I don't think that that helps you with your brand. I would say be intentional with all of this. Try to make sure that you're attracting the right people and just put some thought into it. I think having nothing is actually better than just posting garbage. So I hope that that wasn't too harsh. But truly, you can do this. I know it takes work. I know it's time consuming. I know it's difficult, but you can do it. And I believe in you. You have so much interesting content. You have so many ideas. Start testing them out, start using them and start start implementing them. If you need help with anything, please don't hesitate to reach out and be sure to subscribe. I have some really exciting episodes coming up. I'm really, really excited for the next one, so have a great day and we'll talk to you in the next episode.
Brandon (00:04:54) - Bye.
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